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SEO Tips for Healthcare and Wellness Websites
Studies have shown that seven in ten UK adults are looking to improve their health. This is fantastic news for healthcare and wellness websites. The problem is that it is not always easy to reach your targeted audience.
Taking into account the health and wellness market globally was estimated at close to seven trillion USD last year, making it harder to stand out and gain a competitive edge. Let us introduce SEO. Search engine optimisation can capture search engines and your audiences attention, helping you improve your online visibility, reaching your targeted audience, and driving organic traffic to your website.
SEO is a practice to help search engines understand your website, recommending it to your audience when they conduct an online search. It is essential. If you don't have a customised and effective SEO strategy in place, your pages won't appear in search results, and you won't enjoy an abundance of website traffic.
Google alone, handles approximately one billion searches daily, with approximately seven percent being related to the health and wellness industry.
Before you implement a SEO strategy for your health and wellness website, there are some terms you will want to know and understand:
The first step to improve your visibility in search results is to focus on on-page SEO. This is SEO optimisation on your website. This includes:
Technical SEO works behind the scenes, it's the back end of your website that improves crawling and indexing, along with user experience (UX):
Off-page SEO is search engine optimisation efforts that happen outside your website, including:
If your health and wellness business operates in a set geographic location, you will benefit from local SEO. Steps for local SEO includes:
Claim or create your Google Business Profile and optimise it using your location based keywords
Create location specific content
Once you have implemented the SEO tips for healthcare and wellness websites above, you will want to regularly monitor your progress, making necessary adjustments as needed.
Google Analytics and Google Search Console are valuable free tools you can use to monitor your:
Search engines are always striving to improve their users search experience, providing their users with the most relevant and accurate information based on their search query. When you invest in SEO for your healthcare and wellness website, you improve your online visibility, driving qualified traffic to your website.
Genie Crawl can assist. We offer customised SEO strategies for healthcare and wellness websites, offering a complete range of digital marketing services based on your needs. Contact us today for a free evaluation and quote.
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