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SEO vs. CRO: Which One Should You Focus on First?
Do you have a professionally designed and visually appealing website but it does not result in conversions? Don't worry, you are not alone. Many businesses struggle with their search engine optimisation (SEO) and conversion rate optimisation (CRO), both essential strategies for an effective digital marketing campaign.
SEO is the process of optimising your website, boosting visibility and search engine ranking, while CRO focuses on maximising how many visitors take your desired action. Desired actions can be completing an online form, subscribing to an online subscription, or making a purchase.
Search engine optimisation (SEO) is imperative in today's competitive digital landscape. It involves optimising your website pages, helping them improve ranking in search results, making them more visible to your target audience. The aim is to generate organic traffic to your website. It is a cost-effective marketing solutions.
Conversion rate optimisation (CRO), on the other hand, helps to convert your website visitors into customers. It focuses on your site design, content, and functionality, with the aim of encouraging your users to take a desired action. This involves A/B testing to identify which CRO strategy achieves the best results.
SEO definitely has it's benefits. It is able to drive organic traffic to your website, boosting your online visibility. At the same time, it does have some downfalls, such as being a long-term strategy that takes time to see results. Let's look into the pros and cons a little further:
CRO provides the opportunity to increase conversions and maximise return on investment. Some of the pros and downsides you need to be aware of include:
SEO and CRO can work together effectively. You can optimise your website for conversions and organic results, when done correctly. This helps you attract organic traffic, while ensuring more visitors take your desired action.
You should focus on SEO rather than CRO if you are struggling to drive traffic to your website. When you optimise your site for SEO, with high quality backlinks, relevant keywords, and high quality content, you can improve your online presence and visibility. It helps you reach potential buyers, increasing your chance of a conversion.
You should focus on CRO rather than SEO if you already have a steady stream of website traffic, but your visitors are not converting. CRO focuses on optimising your site for user experience (UX) and conversions.
When it comes to deciding whether to use SEO or CRO, it's important to remember that there is no “one size fits all” approach when it comes to digital marketing. Whether you need to focus on SEO, CRO, or both, is based on your target audience and business goals. Maximise your visibility and conversions with a customised strategy from Genie Crawl. Get in touch today and secure your free evaluation and quote without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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