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SEO vs PPC: Which is Better for Your Business Goals?
Your website is often the first point of contact potential customers have with your brand. How do they find you? Is it organic (free), or is it paid. There is a difference between search engine optimisation (SEO) and Pay-Per Click (PPC).
SEO drives website visitors organically, or for free, while PPC is paid advertising that helps you reach your target audience. Each offers benefits, limitations, and ideal uses. Let's take a closer look.
SEO improves your website visibility organically in search results. This involves optimising your web pages, helping search engines crawl and index your website. There are no direct costs with SEO, though you may have some small expenses, such as using a professional SEO agency to handle your strategy and campaign for you.
The key components of SEO includes:
SEO advantages include:
The most common SEO mistake includes assuming Google will find and rank your website because it is live. SEO helps Google discover, crawl, and index your site.
Pay-Per-Click (PPC) advertising requires you pay an amount every time a user clicks on your advert. It is payment to purchase visits to your site. The cost per click does vary depending on competition, ad placement, landing page relevance, and your target audience.
There are a choice of PPC ads you can choose from, including:
PPC advantages include:
The most common PPC mistakes include not having a well-planned approach covering your customers purchasing journey.
There are certain cases that call for either SEO or PPC, though for most businesses, balancing the two can provide the best results:
If you are redesigning your website or creating a new website, then SEO is the right choice. It offers the groundwork on how your website ranks in search results, so how visible it will be online.
If you are launching a new product or programme, then PPC is best as it offers immediate results. PPC helps you target your audience effectively, reaching the right audience at the right time.
If your priority as a local business is to reach your local community, then local SEO is the right option, enabling you to attract customers in a specific geographical location.
Are you holding a limited time sale or an event? PPC is the right choice, generating quick results in a short time frame.
SEO and PPC are a powerful combination when blended into a holistic strategy. Together they can drive qualified traffic to your website, helping with brand visibility, awareness, and growth.
With PPC campaigns providing immediate insights into keywords that attract your audience, you can use PPC data to improve your SEO efforts, optimising your existing pages targeting performing keywords that provide results.
Most businesses today benefit from a blended approach of SEO and PPC, helping them achieve immediate results, while their SEO strategies build in the background. Both require consistent effort and targeting. Genie Crawl is experienced in both SEO and PPC, providing clients with bespoke strategies to meet your goals. Contact our team today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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