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SEO vs. PPC: Which One is Right for Your Business?
There are tow major strategies that are part of digital marketing; search engine optimisation (SEO) and Pay-Per-Click (PPC) advertising. Both have their pros and cons, which means having a better understanding of the two to determine which one is right for your business, or should you focus on both?
Search engine optimisation (SEO) involves optimising your website content to improve your ranking on search engine results pages (SERPs). This is organic marketing. You cannot buy your ranking, it needs an effective strategy that includes keyword research and analysis, on-page optimisation, acquiring back links, and improving site performance.
SEO is a long-term and sustainable strategy that boosts visibility and organic traffic without paying for it.
Choosing SEO can provide numerous benefits, including:
Pay-Per-Click (PPC) advertising is paid digital marketing where you bid on keywords to display your adverts on search engines and other platforms. You pay when a user clicks on a link and is driven to your landing page.
Unlike SEO, PPC can provide instant visibility, producing instant traffic and results.
Every business is unique and so are your digital marketing needs. The answer on which one is right for your business is determined by your marketing budget, time line, and goals. If you need instant results to promote a new product, limited time offer, or generate leads fast, then PPC is the answer you are looking for.
If you want to focus on long-term growth, with higher ROI and sustainable long-term results, then SEO is the way to go. For a balanced approach, we recommend combining PPC and SEO, while you work on your SEO strategy. This combination helps you start generating traffic from the day your advert is launched, while your long-term SEO strategy works in the back ground.
Both strategies are effective in increasing brand visibility and traffic online. The main differences includes PPC offering instant results, but can be expensive, while SEO is organic and free, but can take time to produce results. Do you need help deciding which marketing strategy is right for your business? Get in touch with Genie Crawl now for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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