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SEO When Building a Website – What to Keep in Mind
Creating and developing a website takes a lot of time and care. As you build your website, it's essential that you also take search engine optimisation (SEO) into consideration. SEO when building a website go together, hand in hand.
There are important SEO considerations to bear in mind when building a website, including:
The first important SEO consideration is to know your audience, using relevant keywords. Keyword targeting impacts how your website ranks in search results, ensuring your brand is visible when people are looking to purchase products or services that you provide.
Uniform Resource Locator (URL) is the address of your webs pages on the internet. It is important, providing search engines to find your published content. To avoid problems and improve your ranking, you need to ensure your URLs are optimised. This means using your keywords in the URLs to help users know what your pages are about. URL optimisation helps to improve your site structure.
Headings are an important SEO technique that gives your site structure, guiding visitors when they read your website. Using heading tags breaks up your pages, making it easier for visitors to navigate your website. It is also important to help search engines find the information that they need to index and rank your website.
These days, more than ninety five percent of people will use a mobile device to access the internet. When your website is responsive, designed with mobile users in mind, you can keep them on your site for longer, while improving your ranking in search engine results pages (SERPs). This improves user experience, ensuring your site is adaptable for a variety of devices.
Call to Action (CTA) is an important SEO technique that helps to keep your site relevant, boost conversion rates, and assist with bounce rates. Call to actions can be encouraging a visitor to call your team, subscribe to your newsletter, or make a purchase.
Content is king when it comes to your SEO strategy and building a website. Creating high quality, engaging, and informative content using your carefully selected keywords, with regular content updates ensures your website is relevant for search engines and visitors.
In order to improve your SEO efforts on your website, you want to focus on building backlinks. This is not an easy tasks and requires building relationships with reputable websites, earning backlinks from the relevant sites in your industry. Backlinks are links that come from the reputable site and direct back to your website. This is an important part of SEO, helping the search engines find your site, while showing users that you are trustworthy and credible in your industry.
It doesn't matter how beautiful, responsive, and easy your website is if it is slow to load. Slow loading websites lose valuable traffic. Users these days expect your website to load within two to three seconds. Any longer, they will abandon your site and head to a competitor. Search engines, such as Google, also take site speed into consideration, as a ranking factor, when deciding where to place you on the results page.
It's essential to regularly monitor your site speed and make any adjustments as needed to ensure it loads within a few seconds.
Users expect safety and security when visiting your website. Providing users with a secure website improves your credibility, offering them protection when using your site. This means ensuring your site has a HTTPS certificate. SSL is Secure Socket Layer, providing protection for your website, along with data shared between the search engine and website.
In conclusion, SEO should be at the forefront of your mind when building a website. Incorporating SEO from the start will help you drive your business forward, ensuring your brand is visible, driving traffic to your website and keeping there, while using CTA to encourage conversions.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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