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SEO – When to Use NoFollow Links
An effective SEO strategy comprises of a number of different techniques and tactics, one of them is backlinking. Chances are you are already aware how important backlinks are to your SEO campaign, helping you improve your ranking in Search Engine Results Pages (SERPs). While this is correct, what you may not realise is how complex your backlink profile is, comprising of NoFollow links and DoFollow links.
DoFollow links pass the PageRank signals, increasing authority and helping to improve your ranking in SERPs. NoFollow links are the opposite, telling Google and the other top search engines, not to pass your link through PageRank. While this sounds confusing, it's important to note that NoFollow links are as important to your SEO strategy as DoFollow links.
Backlinking is one of the most important techniques used in a SEO strategy. Backlinks are responsible for driving links from authority websites to your website, boosting your credibility and trustworthiness in your industry. You also have internal links that direct users from one of your web pages to another. This is an important on-page optimisation technique.
Backlinks can be tagged either as DoFollow or NoFollow links. This tells search engines whether to pass authority from the one web page to another. NoFollow links do not pass authority and should not impact your ranking in any way.
DoFollow links are responsible for telling search engines that they should point back from the authority website to your website or blog. When an authority website creates a dofollow link to your website, your authority is improved, along with your ranking. When a website adds a nofollow link to your website, it doesn't impact your authority in any way.
Search engine users do not know the difference and they can click the link of a dofollow or nofollow link to be directed to your website. Both are important. NoFollow links will not boost your ranking, but can improve navigation and help you generate leads.
Backlinks are one of the ranking factors introduced by Google, but nofollow links are not. These are links that tell Google not to pass authority. Google has confirmed that they do not follow nofollow links. They do not have an impact on your ranking, but they can help you boost the number of visitors to your website.
While nofollow links do not boost authority, they are very useful. Using nofollow links as part of your SEO strategy offers numerous benefits, including:
You may think that nofollow links are ignored by the large search engines. Google has very strict guidelines that need to be followed in order to rank in SERPs, this includes your backlink profile. They use your profile to determine if you are using white or black hat techniques to improve your ranking. Too many dofollow links may appear that you have purchased backlinks, which results in being penalised and your ranking dropping.
NoFollow links will not impact your ranking, but they will indirectly impact them. The goal of SEO is to boost brand visibility, drive organic and quality traffic to your website, and improve conversion rates. While nofollow links do not improve your ranking, they can help in boosting website traffic, supporting your SEO strategy.
In conclusion, nofollow links are still useful when it comes to achieving your online goals. While they do not help you improve your ranking in search results, they can help in driving more traffic to your website. The more traffic you receive, your brand awareness is boosted and your chance of securing a new customer is increased.
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