SEO with GenAI: Tips for Structuring Prompts for Better SERP Results

Your prompts should include:

• Instructions – detailed and clear instructions
• Context – provide details to give your content context, including target audience and search intent
• Data – provide content to be processed. This can be a web page, spreadsheet, paragraph, or report
• Indicators – use set indicators, such as format, header instructions, or word count

Keyword Optimisation Prompts

When using Gen AI for keyword research, you need to provide as many details as possible to secure the best results. This involves including search volume, search intent, along with related topics.

While you may be tempted to prompt the GenAI by saying “Create a list of long-tail keywords for cleaning services.”

A better prompt would be “Generate a list of  long-tail keywords for cleaning services, reflecting local search intent for London businesses.”

Competitor Analysis

As you know competitor analysis is important to your SEO strategy. In order to get the best results from GenAI, you will want to focus on providing a well-structured prompt.

Yes, you may be tempted to say “ I want to rank for Best SEO agency. Make a list of my competitors on this topic and tell me their keyword strategy.

A well-structured prompt would include “Analyse the top ranking content for [my competitor name] identifying gaps or opportunities in their keyword strategy for search intent that I can target on [my website] to improve visibility.

Content Outlines

You can use GenAI to create an outline for your next piece of content. While you may be tempted to say “create an outline for an article optimising for SEO best agency.”

You need to structure your prompt effectively, such as “generate a SEO optimised outline for an article on SEO best agency. Target search intent and target reader.” Ensure you also include style instructions such as main steps, sections, use sentence case, and synonyms for targeted keyword.

Title Tags and Meta Descriptions

Optimising your title tags and meta descriptions is imperative to your SEO success. Your meta data can be a valuable asset in increasing click through rates.

Most people will prompt the GenAI asking it “write a 160 character meta description for the blog below.” then inserting the blog text.

Structuring your prompt will provide you with an excellent and engaging meta description. A better prompt would be “write a 160 character meta description for the blog below using the relevant keywords [add keywords]. The search intent is to make a purchase and the target audience is website owners. You can then copy and insert the blog text.

GenAI Limitations

Yes GenAI tools can speed up content creation, but they do not replace human creativity and expertise. GenAI is limited when it comes to:

• Your topic subject matter
• Understanding changes in search engine algorithms
• Accuracy of facts
• Independent thinking
• New perspectives

If you read our recent blog on AI hallucinations, then you know GenAI can produce incorrect data, which is why human editing is so important. You must fact-check any subject matter to identify inaccuracies and make corrections.

Conclusion

While GenAI is advancing at a rapid rate, it is only as effective as the prompts you provide. Prompts need to be specific, directing the GenAI to create content that is accurate, SEO friendly, and resonates with your audience. Experiment with different prompts. Focus on structuring your prompts for improved SERP results. If unsure, contact Genie Crawl, we would love to assist.