Short-Form vs. Long-Form Content: Which Works Best in 2025?

Content marketing can help to improve brand awareness, showcase authenticity, and educate your audience. There are different types of content you can produce; short-form content and long-form content, but which one should you create?

Understanding Short-Form Content

Short-form content is content that is less than one thousand two hundred words, or a video that is less than ten minutes. This can include blog articles, social media posts, and infographics. Short-form content is easier to create and can be shared with ease. Short-form content offers numerous benefits:

Easier to read – your online audience may not have the time to read a long blog or watch a long video. Short-form content is much easier to skim through and get the information that they need.
Memorable – audiences don't always remember long-form content, often forgetting the brand that produced it. Short-form content helps you make a lasting impression in a shorter period of time.
Mobile-friendly – short-form content tends to be mobile friendly, as it's easier to skim through and consume on a small screen.
Fast creation – If you need to create content quickly, then short-form content is the way to go. It is less resource intensive with fast turnaround times.

Short-Form vs. Long-Form Content: Which Works Best in 2025?

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Understanding Long-Form Content

Long-form content is content that is more than one thousand two hundred words, or a video that is longer than ten minutes. This can be social media posts, articles, blogs, and videos. Long-form content boosts authority, offering numerous benefits:

Preferred for SEO – long-form content improves your chances of ranking well in search results. It makes it easier to target and optimise for a broad list of keywords, it helps acquire backlinks, along with social media shares, showing search engines your content is valuable and relevant.
Improves authority – long-form content is considered more trustworthy and authoritative
Quality – long-form content focuses on quality rather than quantity.
Presentation options – long-form content takes up more space, providing with more opportunity to determine how to present the content.

Tips to Choosing Short-Form vs Long-Form Content

Before you jump in and start creating your content, you need to consider whether short-form or long-form content is the right SEO choice for you. There are a number of things to consider:

Your audience – what type of content does your audience prefer? What are they looking form and what keywords do they use?
Your goals – Do you want to boost your brand reputation or are you looking to improve your ranking in search results?
Competitors – what type of content are your competitors creating?

Best Time to Use Short-Form Content

Short-form content is ideal when you want to:

Create content quickly
Publish a large quantity of content to a set schedule
Create mobile-friendly content
Boost brand awareness with your audience
Improve user engagement
Communicate a simple idea
Your audience prefers to skim through content

Best Time to Use Long-Form Content

Long-form content is ideal when you want to:

Increase organic traffic
Acquire backlinks
Boost conversions
Improve ranking in search results
Engage your audience
Improve authority
Improve trust

Conclusion

Both short-form and long-form content works in 2025. The one you choose should be determined on your audience and business goals. Do you need help developing a bespoke content strategy for your business? At Genie Crawl we provide SEO and content marketing services to help your business soar online. Get in touch today to find out more.

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Short-Form vs. Long-Form Content: Which Works Best in 2025?

Understanding Short-Form Content

Understanding Long-Form Content

Tips to Choosing Short-Form vs Long-Form Content

Best Time to Use Short-Form Content

Best Time to Use Long-Form Content

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