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Simple SEO Tips Every Business Owner Should Know
Search engine optimisation (SEO) is an essential part of any effective marketing strategy. When your brand is visible at the top of search results, you are able to connect with your target audience. SEO is constantly evolving, but there are some basics that every business owner should know.
The Genie Crawl team have put some simple SEO tips in place that every business owner should know, helping you reach your target audience, boost visibility, and drive organic traffic. These tips include:
Today's SEO relies on high quality content that provides your audience with value. You cannot select keywords related to your industry, jamming them into your content, simply to increase rankings. Google is regularly updating its algorithms, ensuring users receive the best and highest quality results.
High quality content answers your audiences questions, provides solutions to their pain points, establishing you as a leader in your industry.
Creating great content is just the first step, you must ensure it is optimised. This means taking your targeted keywords and adding them to your page title, page description, and title tags.
Google Keyword Planner can help you find keywords that align with your audiences search intent, helping you create content that resonates with them.
Bad links can have a negative impact on your SEO efforts, and can even result in Google penalties. While there are black hat techniques being used, it's important to acquire your backlinks naturally. Backlinks are links that come from another website pointing to yours. Ensure the links you receive are from high domain authority websites that link to your content because it is valuable to their audience.
We recommend online tools, such as Ahrefs, that can help you detect bad links.
Your keywords or phrases are the terms used by your audience when searching for products or services online that you offer. You can create content based on these keywords. Keywords also help you understand your audiences intent, ensuring your content aligns with their needs.
If you are a business operating in a particular geographic location, consider adding location-based keywords to your content, helping you reach your local audience. Using location-based keywords and providing value to your local audience can increase your ranking in local searches.
In the past, SEO focused on ensuring search engines ranked your pages. Today, search engines are focused on user experience (UX), and so should you. Always put your audience first when it comes to creating content. Creating interesting, engaging, and valuable content can improve your ranking in search results.
SEO is a vital part of any successful digital marketing strategy. Business owners should be focused on creating high quality and valuable content, optimising their content, and ensuring that they align with SEO best practices. If you need assistance with your SEO strategy, Genie Crawl is here to help push your business to new heights online. Contact us now for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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