Simple Ways to Build Quality Backlinks That Help Your Business

Why Are High-Quality Backlinks Important?

Before we take a closer look at simple ways to build quality backlinks, it's important to understand the importance of high quality backlinks.

Backlinks are hyperlinks from one website to yours. You may have seen them in blog posts, in the reference section. When a reputable website links to your site, search engines see this as a vote of confidence, perceiving you as an authority in your niche. In turn, this helps to boost your ranking in SERPs.

Now that you understand why high quality backlinks are important, let's take a look at simple ways you can start building them today.

Guest Blogging

Guest blogging is an effective way to reach your audience by publishing your blog on another website or platform. It helps you reach a wider audience, while acquiring backlinks to your own site.

At the same time, guest blogging helps you develop stronger relationships with other businesses, improving your online reputation.  Remember the site you guest blog for must be relevant to your industry.

Fixing Broken Links

Fixing broken links is an excellent way to acquire backlinks with minimal effort. The focus is to identify broken links on other relevant website, contacting their webmaster, and recommending your content as a replacement, earning you a backlink. 

This creates a win-win situation for you and the other site, as no website wants broken links on their site that negatively impacts their user experience. This won't cost you money and doesn't take much time.

This is not going to work every time, but the process is easy enough, that with the right strategy and high-quality content, you will be able to acquire high quality backlinks that will impact your ranking in a positive way.

Content Promotion

Creating great content is just the firs step, you also need to promote it to the right audience. Backlinks are only going to happen when relevant high domain authority websites see your content.

From email campaigns to social media posts, digital marketing strategies help ensure your content reaches the right audience. 

Create Superior Quality Content

If you want to acquire high quality backlinks simply, then you need to create high quality content that gathers attention. This means creating content that is well-researched, unique, and provides value to your audience. 

|Ensure when creating content that you create it with your audience in mind, focusing on their pain points and providing helpful and useful information.

Infographics

Infographics are easy to share and use as a resource. A good infographic can go a long way in helping you acquire backlinks and boost your branding. 

If you have design skills, then creating an infographic that is easy to process, turning complex information into easily digested information is a simple way to publish helpful and interesting content that other sites want to link to.

If you have the design skills available, then creating an infographic is actually a pretty easy process. You just need to gather the right information and find a simple way of presenting this that is helpful, interesting, and easy to digest. Using infographics for backlinks can make a big impact, and the right infographics should also help with link building for a long time.

Brand Mentions

This is one of the easiest ways to build quality backlinks and it works the majority of the time. You need to identify websites that mention your brand, but have not included a backlink. 

This process includes contacting the webmaster and asking them to link back to your site when mentioning it. It can't get simpler than that.

Websites that are already mentioning your brand, want to talk about it, increasing the chances of you securing the backlink when asking for it.

Conclusion

Backlink building can be simple, when done accurately. While it may appear daunting, the above tips can help you get started. Genie Crawl offer over ten years experience specialising in digital marketing, providing bespoke, white hat, and ethical link building strategies you can trust. Contact us today to find out more.