Story-Based Landing Pages: How Narrative Sells More

How to Create a High Converting Landing Page with Storytelling

There are a number of ways to tell a story on your landing pages:

Graphics

A highly effective way to integrate stories into your landing pages is images. People comprehend images quicker than text. When you add data or any information presented in pictures, it will gain more attention. Add short descriptions to your images to share your message.

Videos

You can boost engagement on your landing pages with video content. It's important this content gets your viewer engaged within three seconds. The first three seconds plays a major role in your content strategy.

Words

Images and videos are powerful tools, but words are just as important. Words can be used as captions and descriptions to support your media, or they can be used n their own, creating a meaningful story.

Create a Blend

The most effective storytelling method is to create a blend of media and words. Adding concise texts as video copy  in different sections can help your viewers comprehend the information easily.

Create a Powerful Story

Humans love stories, paying attention to them to find out the end result. We remember stories, which is why you want to use storytelling on your landing pages to make them memorable.

The Beginning

This is where you need to grab your audiences attention, encouraging them to scroll down to the end. This all starts with your hero banner, that may be an image, video, or solid background. It should include a tag line, using your chosen targeted keyword. 

You will need to come up with characters. This can be direct characterisation, where you tell the reader about the characters traits and behaviours, or indirect characterisation, which shows how a specific character speaks, thinks, or acts. 

During the beginning, you also want to evoke emotion and set the theme, this is the what and why of your story. Complete it with an early call to action, such as “continue reading here,” “get the answer here.”

The Build Up

You will have audiences that will click the early call to action because they want to know the rest of the story. At this stage, you already have the readers attention and they want to find out more about your business and how you can solve their pain points.

At this point, you need to build a story that aligns with their expectations. This can be a unique selling point, 

Align Your Story

The first step is to ensure your story is aligned in a step by step method, so in chronological order. The sequence of your story will be determined by your type of business.  You may want your sequence to follow:

• customer journey
• delivery process
• problem solving
• product demonstration

The Closing Scene

When it comes to a story, we all want to know what happens at the end. To create a great closing scene, include a powerful call to action that makes them say “I want in.”

Conclusion

Storytelling provides you with an opportunity to grab your audiences attention, providing solutions to their pain points, while encouraging them to take a desired action. If you need assistance in incorporating storytelling into your landing pages, contact Genie Crawl now.