We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Structured Data & Schema Markup: A Guide for 2025
Schema markup is a name for the structured data on your website. It improves how search engines understand your content and how it is displayed in search results. Schema markup on your pages ensures search engines understand the data, using it within rich snippets.
Search engines are constantly evolving and structured data with schema markup provides context that helps search engines understand your content, providing its users with a great user experience (UX). It helps with indexing.
Rich snippets are taking up more space on search results pages, containing eye catching elements that attract users. If you want to appear in rich snippets, then you must use schema markup for the best results.
Rich snippets can improve click through rates by up to thirty five percent. With over half of all Google search results pages now including rich snippets, you will want to take advantage of this opportunity to boost your online visibility.
Schema.org vocabulary includes formats to structure data around places, things, of people. Some of the things you can use data schema to identify includes:
It is recommended that you use a SEO service provider to help you implement schema markup effectively. The process varies depending on the markup type being implemented.
You can generate markup to create an entire page, article, or blog post. For example, we will focus on your FAQ section. You paste the question and then the answer one at a time, clicking the “Add Question” button. The generator then adds the questions and answers to the code as you work.
You can test the code by clicking on the Google button and then selecting Structured Data Testing Tool. This will open a Schema.org validator tools, pasting your code into it. If you get Zero Errors and warnings, you are ready to go.
Now to add the schema markup to your website. You will need to past it into the HTML of the web page. Remember the code is invisible to your website visitors, it is used to help search engines understand the context of your pages.
There are numerous schema markup tools you can use to ensure your structured data is working effectively, these include:
This is probably your biggest question, but there is no conclusive evidence that schema markup will impact your search position. Schema markup does, on the other hand, optimise your content for rich snippets, helping to boost visibility and traffic.
Schema markup does not need to be added to all your web pages. Though it is recommended to add it to your main SEO pages. Schema markup will improve your click through rate (CTR), which means it's recommended to add it to your web pages that are already ranking.
Once schema markup has been added to your important pages strategically, you can scale you can start focusing on your additional pages.
Using schema markup for rich snippet optimisation is effective as part of your SEO campaign. It is not hard to implement structured data on your pages, but it is a SEO tactic, that must be implement accurately in order to produce results. Genie Crawl can help you with your structured data and schema markup, get in touch today to secure your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
