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Technical SEO Audits: A Complete Checklist for Website Owners
Do you have a beautiful website, but you are not ranking as you expected? You may have the best content, but you are not getting found by your target audience and the problem may be technical search engine optimisation (SEO).
It's important to remember that search engine optimisation comprises of numerous strategies and tactics from creating fantastic high quality content to the technical side of your website.
Technical SEO audits are designed to focus on your website architecture, determining how well search engines are able to crawl, index, and render your website pages. These audits are routine inspections, ensuring that all the technical elements are in place to ensure your website gets the visibility boost it needs.
There are some valuable tools you are going to need to carry out a comprehensive technical SEO audit, including:
Your technical SEO audit will include a number of different steps and components, ensuring that your website improves in visibility in search results.
In order to improve your ranking, search engine crawlers or bots need to be able to crawl and assess your web pages. For this first step of your technical SEO audit, you should:
Search engines like a clear and intuitive website. It makes it easier for your visitors, along with search engines, to navigate. Steps you can take includes:
Page experience has become an important ranking factor on Google. This means ensuring your web pages are fast loading, less than three seconds, to improve user experience (UX). For this step, you should:
With Google implementing mobile-first indexing, you need to ensure your website is mobile responsive, providing mobile users with an excellent experience. For this step you will need to:
Structured data is an essential part of technical SEO that helps search engines understand your content. To audit your structured data, you will need to:
Many of today's modern websites use JavaScript. If your website relies on JavaScript, you will need to:
Now that you have your checklist in place, there are a few technical SEO issues you should be keeping an eye out for:
Technical SEO can be overwhelming, it's a complex process that needs to be carried out with precision to ensure the best end results. The team of SEO experts at Genie Crawl can identify and fix any technical issues on your website, helping you improve your websites foundation and visibility. Get in touch with Genie Crawl today for your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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