The Benefits of Combining PPC and Social Media Ads

Pay per click (PPC advertising) is about driving traffic to your website and increasing conversions. With this method of paid advertising you bid on selected keywords that are relevant to your products or services. When a user searches using these keywords, your advert can appear at the top of search results, before the organic results. You only pay when a user clicks on your advert. This method of advertising is excellent to drive traffic to your website, generating quality leads and boosting sales.

Benefits of Combining PPC and Social Media Ads

Both advertising models are highly effective on their own, but when combined they provide greater results. Some of the benefits of combining PPC and social media ads include:

Increase Your Reach

When you combine these marketing methods, you can reach a wider audience over numerous platforms. When your audience sees your Facebook adverts and then your advert also appears when they search Google, it increases the chance of your audience clicking your advert and being directed to your landing page.

Improve Targeting Efforts

When you combine these marketing methods, you can target your audience effectively. You can use paid social media advertising to target demographics and interests, while using PPC advertising to target specific keywords. This helps you reach an audience that is interested in your selection of products and services.

Increase Conversions

Using both PPC and social media ads, you can increase the chance of turning a consumer into a loyal customer. Social ads boost brand awareness and engagement, while PPC boosts traffic and conversions. When a consumer sees your business on numerous platforms, they are more likely to remember and trust your business, increasing the chance of them using your business when they need a product or service you offer.

How to Boost Visibility and Conversions By Combining PPC and Social Media Ads

The main benefit of using both these paid advertising models together is an increase in brand visibility. You can reach your audience across multiple platforms, increasing the chances of them seeing your business and taking action. Some ways you can use these paid advert models together to boost visibility and conversions includes:

• Use social media advertising to improve brand awareness
• Use PPC advertising to improve traffic and conversions
• Use re-targeting to increase conversions

Tips to Measure Success

In order to ensure your combined approach is effective, you need to measure your performance. The main metrics to measure include:

• Impressions – the number of times your advert is displayed to your audience 
• Click through rate (CTR) – the number of people that have clicked on your ad compared to the number of impressions (number of times your advert is displayed)
• Conversions – the number of people that completed the desired action. This can be making a purchase or filling out a form, compared to the number of people that clicked on your advert
• Return on investment (ROI) – the amount of revenue you generated from the campaign compared to the cost of the campaign.

Conclusion

We live in a digital world, where businesses need to use the tools available to reach their target audience. When you combine PPC and social media ads you are able to boost visibility, credibility, and awareness. If you need help with your PPC or social media advertising, the Genie Crawl team are ready to create a bespoke and winning strategy to help you achieve success. Get in touch today for your free evaluation and quote.