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The Benefits of Using Google My Business for Local SEO
Local business landscapes have gone through tremendous transformation over the past few years with the internet becoming the go-to resource for consumers looking for nearby products and services. Local SEO can be a game-changer for any local business.
Ninety eight percent of consumers rely on the internet to gather information regarding local businesses. Seventy six percent make online reviews part of their decision-making process.
Google is the market leader when it comes to search engines, controlling more than ninety percent of the global market share. With “near me” searches increasing in popularity, Google has become the main search engines when discovering local businesses. Google My Business has become a valuable tool to maximise your online visibility on the leading search engine.
Local SEO is a digital marketing strategy to boost a local business's online presence. The goal is to optimise your online presence to ensure you rank well in local search results. This strategy is important for businesses that serve their local community, relying on foot traffic.
When you have an optimised Google My Business profile, you improve your chances of appearing in local results. When you combine this with an active social media profile, local SEO strategy, and SEO best practices, you can achieve sustainable results.
Local SEO offers numerous benefits for local businesses:
Google My Business, now known as Google Business Profile, is a tool to promote your business on search engines. This profile, is completely free, providing an opportunity to share essential information about your business. Through this profile, you are able to share important information from your address and phone number to your operating hours, website address, and more.
Claiming your Google My Business profile enables you to become visible across Google's expansive ecosystem. It integrates with Google search results, Google Maps, and Google Shopping. This provides optimum exposure to a diverse audience, increasing online presence and making your information accessible to local customers.
With your Google My Business profile completed and optimised, you have a valuable tool in front of you that simplifies the process for your local customers to find your business, gaining access to your brick and mortar store.
Some of the excellent benefits of using Google My Business for Local SEO includes:
As “near me” searches continue to grow in popularity, more consumers are turning to Google to discover local businesses. Google My Business is a real game changer, offering maximum visibility on Google. If you need expert assistance to optimise your local SEO or to claim your Google My Business profile, contact the Genie Crawl team today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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