The Benefits of Using PPC for Local Businesses

In today's digital world, local businesses face unique challenges when it comes to standing out in a crowded online marketplace. Pay per click (PPC) advertising is a powerful solution to drive targeted traffic to your website, generating leads, and boosting sales.

Why Local Businesses Should Use PPC

PPC advertising, enables you to target your potential customers precisely, based on their search terms. For local businesses, PPC offers excellent benefits that cannot be overrated:

Increased visibility – your adverts appear in front of users in specific geographic locations, helping you reach potential customers within your local community
Instant results – unlike organic SEO that can take months to show results, PPC generates traffic and leads almost instantly
Attract high intent users – PPC targets people that are actively searching for your products or services, making them more likely to convert from website visitors into loyal paying customers
Measurable ROI – with online tools you can track clicks, conversions, and revenue, identifying your ROI and ensuring every dollar spent is accounted for
Competitive edge – when you are a smaller local business and are competing against well-established and large brands in your industry it can be difficult, but PPC evens the playing field, enabling you to bid on specific keywords that are relevant to your business

The Benefits of Using PPC for Local Businesses

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How to Create a PPC Campaign for Local Businesses

There are a number of steps to take to create a PPC campaign that is effective for your local business:

Set your Goals – know what you want to achieve with your PPC campaign
Choose a PPC platform – platforms include Google Ads, Facebook Ads, Microsoft Ads, and Instagram Ads
Take advantage of location-based targeting – target a specific city, neighbourhood, or postcode to appear in Google “near me” searches
Mobile optimisation – optimise for mobile devices to improve user experience, ensuring your ads appear quickly on any mobile device
Use relevant keywords – focusing on location-specific keywords, service-specific keywords, along with long-tail keywords, which have lower competition but higher intent
Advert Copy – create compelling advert copy that attracts your audience, encouraging them to take a desired action with clear call to action (CTA) buttons
Track and Optimise – regularly monitor your campaigns performance, making data-driven adjustments focusing on click through rate, cost per click, and quality score
Set your budget – start with a manageable budget and scale up as you start seeing results

Conclusion

PPC for local businesses can be a game-changer. When you target high-intent customers by using location-based strategies, you are able to attract more leads and sales, growing your local business. With careful planning and implementation, PPC provides measurable results, contributing to your long term success. Start your PPC journey today by giving Genie Crawl a call.

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu

Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra

Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa

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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton

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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain

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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter

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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy

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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson

Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend

Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae

Owner

The Benefits of Using PPC for Local Businesses

Why Local Businesses Should Use PPC

How to Create a PPC Campaign for Local Businesses

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