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The Best Content Formats for SEO Success in 2025
Businesses today are looking for different strategies and methods to improve their SEO success in 2025. Paid advertising, social media, and email marketing are all techniques used by businesses throughout the world today to connect with their audience and improve brand awareness and visibility.
With close to nine billion online searches a day on Google, you can see the most effective way to market your business is on Google, the leading search engine that holds the majority of market share.
The biggest question you are probably asking is what types of content should you be adding to your website to achieve SEO success. Continue reading to find out more.
Search engine optimisation (SEO), which means your website content needs to be optimised to improve your ranking in search engine results pages, mostly on Google.
Content marketing is the creation and sharing of content across the internet. The purpose is to reach your target audience when they search the internet. The aim is to raise interest from your audience.
Content marketing and SEO go hand in hand. Every piece of content you create and publish needs to be SEO optimised to ensure you remain visible in search results.
There are a number of content formats you can use to improve your SEO success in 2025, including:
This is the most common content type. Writing blogs and articles is an excellent way to add fresh content to your website, while writing about interesting trends and topics within your industry. Blog content that performs well in search results includes beginner guides, interviews, how-to guides, and lists.
Landing pages are specific pages created to promote a specific service, product, or goal. They generate leads, encouraging conversions. These are named landing pages as it is where your website visitors land when they click on your search result.
Video content is growing in popularity. In fact, eighty two percent of internet traffic now originates from video content. Most people are visual learners, meaning that they find videos easier to absorb information and find what they are looking for.
Infographics are a visual form of sharing valuable information. They are easy to digest, distribute, and share. Infographics are images, so it's important to bear in mind to include alt-text.
Whitepapers are similar to blogs, except they are downloadable content, providing a deep analysis into a topic. They provide information with evidence and facts.
Case studies always do well, they are rich in content and provide excellent SEO opportunities. It helps your audience understand your products and services in more detail, providing them with real-life examples.
Adding press releases to your website is an excellent SEO strategy. It allows you to share business insights, industry trends, and more.
Content marketing is not a quick and easy task. It is a long-term strategy that requires careful research, analysis, and strategy. It's not about throwing a few words on a page, you need a plan of action. An effective content marketing strategy includes various content types. If you need help creating an effective content strategy that aligns with your business's SEO goals, get in touch with the team at Genie Crawl today.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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