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The Best Link Building Strategies for 2025
Google sees a back link as an important ranking factor, it is a vote of confidence from a high quality and relevant domain. At the same time, the search engine frowns upon unnatural link building tactics.
Did you know over ninety percent of websites don't get any traffic from Google, because they don't have high quality backlinks. You cannot expect other website owners to find your content and simply link to it, unfortunately it doesn't work that way. In order for your content to stand out and be linkable, you must create valuable and expert content.
Important note: Focus on the quality of the link, rather than the quantity of links you acquire, ensuring you align with Google's guidelines.
Link acquisition is the techniques used to secure inbound links from other high domain authority websites that are relevant in your industry. These are considered valuable links, seen as votes of confidence, improving your website value and trust.
The more high-authority websites you have linking back to your site, the higher your chances of improving your search engine ranking.
It's important to note that not all links are created equal. When it comes to an effective link building strategy, quality is more important than quantity. You can acquire one link from a relevant high quality website and this is considered more valuable than ten links from spammy websites.
Here are the best link building strategies for 2025, selected by the expert team at Genie Crawl:
Linkable assets are informative content that are designed with backlinks in mind. This is a highly effective acquisition technique that provides value that other websites want to share with their audiences.
Creating valuable content encourages other website owners to link to your website without you having to approach them first. The top linkable assets include:
Unlinked brand mentions is when your business, product, or content is mentioned by another website without linking back to your website. This is a valuable link building opportunity, as someone has already talked about you.
All you have to do is reach out to the website owner and request that they turn the mention into a link to your site.
Guest blogging is writing blog posts for other websites, staying within your niche, providing high quality and relevant content. The aim is to acquire a quality backlink. It helps you reach an existing audience, helping to drive referral traffic, improve your website credibility, and establish your online reputation.
This is a highly effective link building strategy that involves finding broken links on other websites and suggesting your content as a replacement. When a site has a link leading to an error page or outdated resource, you can suggest replacing it with your relevant and updated content.
This is a win-win situation with the website owner fixing the broken link and you receiving a high quality backlink in return.
Link building strategies are essential to ensure your website is seen in Google search results. Link building is a time consuming process that needs to be implemented correctly to secure the best result. Remember, low quality links can negatively impact your SEO efforts. At Genie Crawl, we have years of experience in link building strategies, getting the results you deserve. Are you ready to take your digital marketing to the next level in 2025? Contact Genie Crawl now to find out more.
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