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The Best Link Building Strategies for E-commerce Websites
Competition is fierce in the e-commerce industry, in fact, the online retail market share is expected to reach a staggering $8 trillion in the next two years! This means there are plenty of opportunities to scale your e-commerce business, with one thing in your way, competition.
What you need is to find ways to ensure your store is visible, taking into account that eighty seven percent of consumers start their search online. You want to be visible in search results to increase website traffic and improve sales.
This is where backlinks come into play. Backlinks are essential in establishing authority and trust.
Let's start with the basics, what is link building? Link building is a strategy that focuses on getting high domain authority and reputable websites that are relevant to your niche to link back to your online store, helping to boost visibility and credibility.
Backlinks act as a vote of confidence that your products are relevant to the users search query. High quality backlinks tell Google and other search engines your products are trustworthy, and in turn, this can help boost your ranking in search results, reaching your targeted audience, and driving them to your online store.
Now that you understand what backlinks are and why they are essential to your online store success, you are going to want to implement some of the best link building strategies to enjoy the benefits they provide:
Building genuine connections with bloggers and other website owners in your niche is an excellent place to start. This helps create win-win collaborations. This process may appear daunting, but when done right, you can acquire that valuable high quality backlink your store needs to improve visibility and success.
You will need to identify the right bloggers and websites that are relevant to your products, sending out a personalised email, and building a genuine relationship in order to secure the backlink you need.
Did you know that sixty five percent of backlinks come from guest blogs? Guest blogs are an excellent opportunity to create high quality content, publishing it on another website in return for a backlink. This is an excellent opportunity to introduce your store to a wider audience, while acquiring the backlink you need to improve your credibility and authority.
Creating high quality content is important to improve your store rankings in search results, improve conversions, and increase backlinks. Once you have defined your target audience, you can generate topics that they are interested in, using targeted keywords. Remember to link your products in your blog to create a backlink.
When a website mentions your online store name in its content, chances are they are happy to add a link back to your e-commerce site. You need to find these brand mentions, which is a tedious job. You can set up Google Alerts to monitor brand mentions. Once you identify websites that used your name, you can contact them and ask for a backlink.
Producing high quality content and building win-win relationships, along with identifying unlinked brand mentions are all effective ways to acquire high quality links for your ecommerce website. 2025 is guaranteed to be a very competitive e-commerce landscape and if you need help pushing your online visibility and reaching your target audience, you may need the professional assistance of Genie Crawl. We offer competitive prices and no long contracts, along with a free evaluation and quote. Get in touch today to find out more.
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