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The Best Tools for Conducting a Technical SEO Audit
As a business owner, you probably never thought you would have to understand terms such as SEO, XML sitemaps, or website structure. If you want your website to do well in search results, and drive organic traffic to your website, you are going to have to carry out a technical SEO audit, getting to know the terms used in the industry.
The digital marketing arena is jargon heavy and may sound very technical to you. The aim of search engine optimisation (SEO) is basic, you want to provide an excellent user experience, using the best practices for the design and development of your website.
Technical SEO is an important website element that improves the visibility of your website, providing a good user experience (UX).
Technical SEO audits help to identify your sites technical elements and infrastructure:
Performing technical SEO audits helps to ensure your website is designed and structured based on SEO best practices. This helps to improve website health, making it easier for search engines to identify, crawl, and index your website.
Google and the other search engines have placed priority on websites that provide easy navigation, fast loading web pages, and are mobile responsive. Performance testing evaluates the technical and functional aspects of your website. It focuses on elements that impact your ranking and user experience.
The most common technical SEO auditing tools for performance testing includes:
Calculating your ROI helps to identify if your website is performing at optimum.
The most effective ROI calculation tools for technical SEO audits, includes:
It's important to audit your ROI calculations, ensuring your strategy aligns with your goals.
We have compiled a list of the most effective technical SEO auditing tools to help you improve website performance and visibility:
We recommend carrying out a technical SEO audit at least every three months or after a major search engine algorithm update.
Conducting regular SEO audits is important to ensure your website continues to perform well in search results, reaching your target audience, and driving them to your website. There are numerous online tools that can provide you with valuable data and insights, helping you make necessary adjustments to your technical SEO that ensures your website success. Do you need help with a technical SEO audit? The Genie Crawl team are ready to provide you with a free evaluation and quote today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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