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The Dark Side of SEO: Black Hat Techniques That Will Get You Penalised
The SEO landscape is a rapidly evolving one that relies on ethical and white hat techniques to boost performance. While this is how SEO is addressed today, it wasn't always this way. In fact, if you come with us as we travel back in time, you will learn about the techniques that were used to manipulate Google and other search engines, known as Black Hat or unethical SEO techniques.
Black hat techniques were commonplace many years ago, with some people still using them. When you use unethical techniques to manipulate Google results, you increase your risk of being penalised. As a results, it's important to know and understand these bad habits, ensuring that your site is ethical and updated at all times.
Keyword stuffing is probably the most well-known black hat SEO technique that was used by mischievous marketers back in the day. This is when marketers chose relevant keywords and filled the web page up with the keyword to ensure that they increased visibility in search results. At the same time, it make reading difficult as the keywords were not naturally placed.
This technique was very effective, probably around twenty years ago, but search engine algorithms have become more sophisticated, seeing keyword stuffed pages as spam, which can increase your risk of a penalty.
This was a very sneaky technique that used hidden text and links to hide messages that only search engines could see. It deceived the algorithms, boosting ranking.
Content cloaking was a common black hat technique. It used pages to come off at reputable for users, while transforming into a different page for search engines. Over the years, as search engines have evolved, they are able to identify this black hat technique, which could result in a penalty.
Link farms are dangerous and should be avoided at all costs. These are websites that exist for the exchange of links. It is a digital gathering to boost rankings through manipulative techniques, rather than focusing on creating shareable content that provides value.
Duplicate content or article spinning is a black hat SEO technique that should not be used any more. Search engines are focusing on providing great experiences for their users, which means creating unique, high quality and valuable content that resonates with your audience. While it may be easy to find another article online and duplicate it, it causes chaos for search engines.
Artificial intelligence (AI) has become essential in today’s digital world, providing marketers with valuable insights and real time data. At the same time, there are sites that enable you to create AI-generated content. This eliminates human creativity and authenticity.
Black hat SEO techniques are things of the past and should be avoided at all costs in today's advanced and evolving digital landscape. Search engine algorithms have become more sophisticated as they focus on providing relevant results and great user experiences. Using black hat SEO techniques today increase your risk of being penalised either manually or automatically by Google and the other top search engines. Do you need help creating a customised white hat and ethical SEO strategy that produces long-term results? The Genie Crawl team are standing by to assist you. Get in touch today to secure your free evaluation and quote.
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