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The Death of Generic Blogging: Why Ultra-Specific Content Wins in 2025
We live in a world with generative artificial intelligence (AI) making content marketing different from a few years ago. Today we optimise for new platforms, using AI tools to understanding user intent. At the same time, high quality content hasn't changed. If you want to achieve online success, you need to create high quality and relevant content, addressing user queries, providing value.
High Quality Content Remains Essential in 2025
Since the start of search engine optimisation (SEO), everything you do is revolved around Google algorithms. As large language model (LLM) search engines are introduced, the digital world is changing.
This year, we have seen Answer Engine Optimisation becoming a factor in content strategies, this is ultra-specific content , a subset of SEO, that complements each other.
Users tend to interact differently with answer questions than search engines, which is why your content needs to provide ultra-specific content. This involves optimising for voice search, targeting long-tail keywords, answering questions directly, provide outstanding user experience, and focus on user intent.
Many people today use LLM to carry out research, as they understand the nuance behind search terms, presenting articles for ultra-specific queries. These days earning citations are becoming more important than your search engine ranking page (SERP) ranking.
In order to gain a competitive edge, businesses need to be cited across the web. This means you need to create content that offers outstanding value. Directly answering queries and targeting the right keywords won't help your business, unless you are considered a trusted source.
Google introduced an extra “E” to its E-A-T principle. Now you need to focus on E-E-A-T (Experience, Expertise, Authority, and Trust). Google uses this to determine high value content. There does seem to be more focus on the two “E's.” Your audience wants first person experiences from those that know what they are talking about.
This is a result of AI-generated content. Anyone can create an article within seconds using AI, such as ChatGPT, but audiences want ultra-specific content that is from a real human with experience and expertise.
User intent has become more important than ever as search engine algorithms evolve to focus on user experience. Algorithms have become sophisticated, understanding the nuance behind queries. This offers an opportunity to businesses to reach a ultra-specific audience.
It's essential that you start answering user queries directly. This year keyword research is more than determining words and phrases used by your audience, it's about understanding the intent behind the query.
In order to stand out and gain a competitive edge, you need to focus on ultra-specific content, rather than focusing on key metric indicators (KPIs). Now is the time to write for your audience, rather than search engines. This can be achieved by:
Ultimately, the blogging game hasn't really changed. Google has always prioritised well-written, unique, and valuable content that answers user queries. While algorithms have become more sophisticated, it's not important to ensure you focus on ultra-specific content to gain a competitive edge and reach your target audience. SEO and content marketing strategies should be focused on well-written content that showcases experience and expertise. Do you want to grow your business with excellent content that wins in 2025? Contact Genie Crawl now to find out more.
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