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The Difference Between Link Velocity and Link Quality
In order to maintain an effective link building strategy, it's essential you understand the difference between link velocity and link quality. Link velocity is the rate at which new inbound links to your website are acquired. What you may not know is this is an important metric when it comes to search engine optimisation (SEO).
At the same time, it is only one aspect of other link metrics, such as link diversity and link quality. It's important to balance these metrics to create a healthy backlink profile.
Link velocity is how quickly your website gains backlinks over a period of time. A natural and consistent link velocity is a positive signal, but if you have abrupt spikes, it indicates manipulative tactics.
If your site has a high link velocity, it can boost visibility, but the sustained and unnatural growth of links may signal search engines that you are using black hat techniques, that can result in a penalty.
Ensure a consistent and natural growth of backlinks, prioritising organic backlink strategies, such as guest blogging, and creating highly valuable content.
Link quality is the value of individual backlinks based on the sites domain authority, content relevance, and placement within the content. High quality links from authoritative and relevant websites can improve your ranking in search results, along with your authority.
Ensure you create high quality and link worthy content that resonates with your audience and is relevant to your industry. You can outreach to authoritative websites, offering them valuable content.
We are throwing this one in here, so you can understand all the key elements of an effective backlinking profile. Link diversity is the array of different domains and IP addresses that link back to your website, showing a natural link building process. A good link diversity protects you against algorithm updates, helping to establish credibility and authority.
In order to achieve link diversity, you can try a selection of tactics and strategies from guest posting and influencer partnerships to social media shares, creating high quality content, and press releases, to creating stunning and informative infographics.
If you have a high link velocity with low quality links, you could face penalties. When you acquire your backlinks naturally at a slow and steady pace from high quality websites, it's beneficial to your SEO efforts. One high quality link is more valuable than having one hundred low quality links.
Link diversity and link quality go hand in hand. Having a diverse backlink profile with high quality links shows an authoritative and natural link building pattern, helping to improve your SEO efforts.
Each link metric we have mentioned in this blog post are essential to an effective SEO strategy. For the best results, you need to balance a consistent link velocity, blended with good link diversity, and high link quality. If you need help creating a link building strategy that is natural and effective, get in touch with the Genie Crawl team today. Our team would love to help you achieve online success. Complete our online contact form now and we will send you a free, no obligation evaluation and quote.
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