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The Do’s and Don’ts of Link Building for E-commerce Sites
Backlinks are an important part of search engine optimisation (SEO), helping your ecommerce website rank in search results. There are a number of ways link building impacts your website. Some may be positive, while others have a negative effect. It is important that you have an understanding of the do's and dont's of link building to ensure your ecommerce sites performance.
Successful link building strategies require a strategic approach that aligns with your on-site products, along with your off-site presence.
When it comes to on-site link building, there are some do's to keep in mind, including:
Off-site link building helps to attract potential customers, increasing your online visibility. The do's for off-site link building includes:
As an ecommerce site, you can leverage the power of local link building, helping to improve your visibility.
Make use of citations by ensuring your business is listed and links to relevant online directories with consistent NAP (Name, Address, Phone Number) information
Add your business to Google My Business, a powerful free tool to improve your ranking in search results
Engage with your audience on social media
While link building is very effective in improving the visibility of your ecommerce site, there are some strategies which are considered black hat, manipulative to search engines. These can actually damage your online reputation and visibility.
When you follow the do's for link building for your ecommerce site success, you can improve your online visibility, boosting your ranking in search results, attracting more potential customers to your online store. Yes, this may seem daunting, which is why Genie Crawl is a quick call away and we would love to help. Get in touch with our team today to improve your SEO campaign with an effective and white hat link building strategy.
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