We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
The Do’s and Don’ts of Link Building in 2025
Link building remains one of the most important components of search engine optimisation (SEO), yet at the same time, it is often also the most misunderstood. When link building is done correctly, it can boost your website visibility in search engine results pages (SERPs).
On the flip side, when link building strategies are done incorrectly, it does significantly more harm than good. Knowing the do's and don'ts of link building in 2025 can help you ensure your website gets the visibility it deserves.
Link building is a process where you acquire backlinks, also known as external links, from other websites that direct referral traffic back to yours. These are hyper links that tell search engines that your content is relevant and credible. Imagine them as digital votes of confidence for your business. The more high quality links you have pointing to your site, the more search engines will see your site as credible and authoritative.
A strong backlink profile can improve your website credibility with search engines, boosting your visibility online. High quality backlinks show your content is valuable, leading to improved rankings, traffic, and domain authority. It helps our content reach a wider audience.
There are some important things to focus on when it comes to doing link building correctly, ensuring you get the right domains to point back to your site, providing your website with the credibility and visibility you want to achieve:
When it comes to acquiring backlinks, you want to focus on obtaining quality links rather than a high volume of low quality hyperlinks. When you have one single backlink from a reputable and high domain authority website, it is considerably more valuable than having twenty backlinks from spam or low-quality websites.
High quality links are website that have good domain authority and are trusted in your industry.
Network, network, and network some more to improve your link building efforts. When you build relationships with bloggers, business leaders, and influencers, you increase the chance of acquiring the high quality backlinks your website needs.
You shouldn't ask for links. Your high quality, valuable, and relevant content should be what helps you secure the quality links you need. This makes your approach credible, encouraging long-term partnerships.
Content remains king in the SEO world and is essential for a good link building strategy. Creating valuable and engaging content encourages others to share it, linking it on their websites. Blogs, infographics, white papers, how to guides, and research are all content that provides insights, solutions, and entertainment for readers.
It's essential when it comes to your backlink profile that you keep a close eye on it, monitoring it regularly to ensure you don't have any toxic backlinks. Toxic backlinks come from low quality sites, link farms, and spam sites, which can negatively impact your efforts. Google Search Console can track links, enabling you to identify problems, and disavow any harmful links.
While there are some things you should be doing when it comes to your backlink profile, there are some things that will seriously hamper your efforts, including:
When you follow our recommended do's and don'ts for link building, you can create a strong backlink profile that will improve your SEO efforts, while reducing the risk of penalties. Complete the Genie Crawl contact form today to secure your free evaluation and quote. We will create a customised link building strategy to help you drive your business towards success.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
