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The Essential KPIs Every Business Should Track for Effective Search Engine Optimisation
Search Engine Optimisation (SEO) is one of the most important digital growth channels for any business of any size, but at the same time, it's also one of the most misunderstood. Often companies invest in keywords, technical fixes, and content without tracking whether their efforts are delivering results. This is where SEO KPIs (Key Performance Indicators) come into play. These are metrics that provide a clear view on your your strategy is performing and areas for improvement.
SEO is an ongoing strategy that is constantly evolving with search engine algorithms, user behaviour, and industry trends. Without the right KPIs in place, it is impossible for you to understand which of your efforts is driving traffic and conversions, how your content resonates with your audience, or where your website is under performing. KPIs also help to identify how your online visibility compares with competitors and whether your investment is paying off. KPIs provide data-driven insights, helping you to refine your approach, improving your long-term performance.
This is a very important KPI in SEO. It reflects how many visitors find your website through search engines. Tracking organic traffic shows if your visibility is increasing, which pages are performing at their best. You should be looking for trends such as traffic growth month by month, any seasonal patterns, along with pages that experience a sudden increase or drop in traffic.
You can use Google Analytics or Search Console to provide detailed insights into organic traffic.
Keyword rankings are important KPIs as they show you where your website is appearing in search results for specific search terms. We recommend focusing on high intent keywords, keywords that drive conservations, local keywords, and long-tail keywords that have high relevance.
Your CTR is the percentage of people that click on your website after seeing you in search results. Even when you rank well, a poor CTR means your meta titles and descriptions need revisiting, as they are not compelling enough. A high CTR shows your web page is resonating with your audience.
The bounce rate is the number of visitors that leave your site after only viewing one page, while dwell time is how long they stay before returning to the search engine. Both KPIs are important, reflecting engagement and content relevance.
High bounce rates can suggest your page loading times are too slow, your content is weak, your mobile experience is poor, or your content is mismatched to the users search intent.
Backlinks remain essential and one of the strongest ranking factors in SEO. They are trust signals, showing other websites see your content as valuable. We recommend tracking the number of referring domains, the quality and relevance of the links, along with identifying any toxic or spam links that could negatively impact your backlink profile and domain authority.
When your backlinks are relevant and high quality, it improves your domain authority, strengthening your search visibility.
SEO is an effective way to generate results, whether you want to boost queries, sales, bookings, or downloads. Tracking conversions from organic visits is important, helping you understand which pages are driving meaningful actions, the ROI of your efforts, along with opportunities to improve user experience or call to actions.
Google's Core Web Vitals measure real-world user experience. This includes loading performance, responsiveness, and visual stability, directly influencing your ranking in search results. Improving core web vitals can include compressing images, improving server response times, reducing codes and scripts, along with improving mobile performance to provide a fast and stable website that results in happy users.
When you track the right KPIs for SEO, you have a reliable way to measure your success and refine your online strategy. Contact Genie Crawl today and let us help you create a SEO approach that not only improves your online visibility, but drives business growth.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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