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The Future of AI in SEO: Will Google’s Algorithms Replace Traditional SEO?
Search engine optimisation (SEO) has been the most effective way to boost your website visibility in search engine results. For years, companies have invested in SEO services to provide keyword research, link building, content optimisation, and more to improve their organic ranking in search results. At the same time, the landscape is changing at a rapid rate with the introduction of artificial intelligence (AI). What does this mean? What is the future of SEO?
Google is quickly becoming an AI company, including using AI in its search engines. Tools including Multitask Unified Model (MUM) by Google and its conversational AI, Bard, understand and process natural language.
Rather than focusing on keywords and back links, Google AI is now focusing on understanding the users intent. It is moving away from matching queries to web pages, but rather providing direct and rich answers on the results page. You probably have seen when you conduct a Google search, the first thing to appear on the page is AI Overview.
For website owners, the AI in SEO can have a major impact on your website performance, including:
As AI continues to learn and improve, it will impact SEO. The question you are probably asking is what can you do to stay ahead of the game, ensuring your SEO campaign continues to thrive?
AI rewards websites that are considered trustworthy sources of information. This involves creating high quality and relevant content, demonstrating your expertise and credibility. This can be sharing success stories or highlighting the latest industry trends.
While there is the risk that traditional SEO may decline with Google's AI algorithm advancements, but local SEO will remain strong. When your Google My Business listing is updated, optimised, and filled with reviews, AI may use this data in local results.
You may notice a decline in website visitors from search engines, which means finding ways to engage with them where they spend their time. Social media is highly effective to improve engagement and relationships with your audience, along with an effective email marketing campaign.
Content will need to become strategic, creating content that resonates with your audience, rather than focusing on filling your page with keywords. Answering specific industry-related questions or providing useful content, such as how to guides, is an effective way to get noticed online.
The future of AI in SEO is a reminder that we are moving into a new digital age. You don't want to waste your time trying to beat the inevitable, but rather find other meaningful ways to connect with your audience. If you need help creating valuable and engaging content that is focused on user intent, get in touch with Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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