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The Future of AI-Powered Voice Ads: How PPC is Entering Smart Speakers
Imagine asking your smart speaker for a recipe for your evening meal, only to receive a suggestion leading you to an exclusive offer at your favourite restaurant. This is the power of AI-powered voice ads. Smart speakers are becoming common household items and businesses need to embrace a new way to engage with their customers, creating conversational, fun, and seamless adverts.
AI-powered voice ads are not passive message, they are interactive. Businesses can invite their user to learn more with a voice command, turning a one sided advert into an interactive conversation. This creates a relevant call to action, improving user experience, making advertising less salesy and more useful.
While AI-powered voice ads are exciting, it is also essential you pay close attention to any privacy concerns. Businesses need to be transparent when it comes to data collection, making customers feel safe, boosting trust and credibility.
AI-powered voice adverts are still in their infant stages, yet they have outstanding potential. As artificial intelligence continues to learn, grow, and evolve, voice ads are becoming more intuitive, predicting users needs before they voice them.
AI-powered voice ads are making learning, business interaction, and shopping feel less like marketing and more like a personalised journey, where you have an assistant guiding you through your day.
Voice activated commerce, known as v-commerce, is growing by the day. Voice shopping is predicted to soar in the coming years, becoming a multi-billion dollar industry. This means integrating your PPC campaign with voice-activated purchasing, ensuring a smooth and intuitive purchasing journey.
Traditional PPC relies on visual components, where voice ads need to be designed to engage with audio. Crafting compelling advert copy that sounds natural when spoken is essential. This means the rise in smart speakers is reshaping the PPC advertising industry, driving a need for voice search optimisation, local SEO, and long-tail keywords.
The future of AI-powered voice ads is an exciting one as it provides businesses with an opportunity to reach their audience, providing personalised adverts that resonates with them. These intuitive and engaging adverts are able to drive conversions, improve brand recognition, and increase customer engagement. Are you ready to take your PPC campaign to the next level? Contact the Genie Crawl team today to find out more.
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