The Future of Indexing: Will Google Index AI-Generated Content Differently?

Super-Efficient

One of the biggest benefits of AI-generated content is how quickly it can be created. Businesses can create hundred of content pieces without investing much time or resources. This is beneficial to businesses that publish frequent updates.

The Quality vs Quantity Concerns

Yes, AI-generated content is fast, yet quality remains a serious concern, when compared to human-written content. Is it able to match human creativity and emotions? AI is able to generate grammatically correct and informative content, yet it lacks depth and engagement.

Google's Quality Guidelines

Google has a main goal at all times and that it to provide its users with the highest quality and most relevant results. To do this, Google established quality guidelines regarding content. These guidelines state that content should be informative, original, and provide the user with value. Google uses advanced and sophisticated algorithms that identify and ranking high quality content.

Google's algorithms are advanced enough to identify low quality or spun content, at the same time, the search engine has not banned AI-generated content, though it continues to emphasise the importance of quality. This means that if your AI-generated content meets Google's high quality standards, it can be accepted and indexed the same as human-written content. 

At the same time, if your AI-generated content is seen as low quality, you could face a Google penalty. Recently, Google announces that content should provide users with value, whether its human or AI-generated. Meaning that high quality AI-generated content will be indexed the same as any human-written content.

Indexing Factors

There are a number of factors that determine whether your content gets indexed by Google or not. This includes the quality of the content, originality, relevance and user engagement metrics. The algorithms assess these important factors to determining your ranking in search engine results pages (SERPs).

The Pros and Cons of AI-Generated Content for SEO

AI-generated content has a number of pros and cons you need to take into consideration when it comes to an effective SEO strategy:

Pros

Business can produce ongoing content quickly, while using AI tools to optimise the content, such as meta descriptions, headers, along with keyword research.

Cons

On the downside, AI-generated content can be poorly written or irrelevant, having a negative impact on your ranking. It is essential when creating AI-generated content you balance it with human insight, ensuring you meet Google's quality standards.

AI-Generated Content Best Practices

In order to use AI-generated content effectively and be indexed by Google, you will need to follow the following three Best Practices:

1. High quality – ensure you review and edit any AI-generated content before publishing, ensuring it aligns with your brand voice, while meeting Google's quality standards
2. Originality – ensure the AI-generation tool you use creates unique content that provides your audience with value. Double check any content, as AI-generated content can be spun or duplicated if you don't instruct it correctly
3. Focus on users – creating content means providing users with value. Ensure your AI-generated content satisfies your users intent

Conclusion

AI-generated content provides convenience and cost savings for digital markers and businesses. If you can produce high quality, unique, and valuable AI-generated content, there is no reason for it to not be indexed. It is essential it meets the same quality standards as human written content. To make the most of AI-generated content, get in touch with the Genie Crawl professionals today.