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The Future of Paid Search: Trends to Watch in 2025
2025 is expected to be a transformational year when it comes to pay per click (PPC) advertising, as campaigns become automated and diversified. It will combine Artificial Intelligence (AI), along with micro-targeting to improve the success of your campaign.
Google has put a break on its plans to eliminate third-party cookies, though there is expected to be a major shift in the direction of first-party data model. This meets the trend of privacy-conscious and customer-centric marketing.
Privacy compliance can be limited, but with the right processes and strategies you can achieve excellent results.
If you have read any of our previous blogs, then you know how important artificial intelligence (AI) has become to SEO and PPC campaigns. When you integrate AI, you can improve personal productivity, along with campaign performance. In fact, brands that implemented AI in their search PPC campaigns, experienced a conversion rate increase in the region of 16%.
AI has transformed how we create, implement, and manage our PPC campaigns, saving you valuable time, while assisting with audience targeting and bidding optimisation.
Today's consumer will engage with numerous adverts across a variety of platforms before making any purchasing decisions. Marketing attribution tools can be valuable when it comes to allocating your budget across various platforms, focusing on the high performing platforms.
User-generated content, along with influencer content, continues to grow as a powerful tool to improve conversion rates at a low price. This type of advertising helps to build trust, humanising your brand. Influencer collaborations remain essential to B2C businesses, but it is expected to become a powerhouse for B2B businesses as well.
Micro-targeting enables you to set powerful targeting parameters. This involves using customer data to provide personalised experiences. This involves segmenting your audience based on their behaviours, interests, and preferences.
LinkedIn continues to be the top choice platform for B2B businesses. It has a large professional user base, many using the platform for practical purposes. In 2025, this platform is expected to become the go-to for B2B paid adverts.
While many aspects of your pay per click (PPC) campaign can be automated today, it is expected to continue providing automation tools to improve your campaigns and save you money in 2025.
Paid advertising is expected to change to a cross-channel approach, which is why managing and allocating your budget effectively is essential. This combined with fast-growing competition, and rising cost per clicks, you cannot afford to make mistakes.
Voice search is growing exponentially with seventy five percent of US households expected to have a smart speaker by the end of this year. Optimising your adverts for this growing demand, helps you reach new audiences.
Paid search continues to transform, presenting you with numerous challenges. Using the latest approaches and technologies, helps you stay competitive in 2025. If you want to learn more about the future of paid search, or you want to full-proof your paid search campaign for the future, the Genie Crawl team are standing by to assist. Get in touch now and receive a free evaluation and quote.
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