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The Future of PPC: How AI and Automation Are Changing Paid Ads
Pay Per Click (PPC) advertising has always relied on a strategic approach from setting the right bids, targeting the right audience, and delivering the right message, at exactly the right time. Artificial Intelligence (AI) and automation have revolutionised PPC, making campaigns efficient, profitable, and smarter.
Manual bidding and adjusting bids for each keyword and audience segment is time consuming and repetitive. Today AI provides automated bidding strategies, helping businesses maximise their conversions without the risk of overspending.
Machine learning can analyse historical data, user behaviour, and competitors, setting real time bids to optimise conversions. Automated bidding helps:
Creating eye catching and engaging advert copy can be time consuming. Now responsive search adverts (RSA) are powered by AI. AI can test numerous ad variations identifying the most effective based on each audience segment.
You provide numerous headlines and descriptions and then the AI rotates the combinations to find the best performing advert, it then adjusts the message based on device type and search intent.
Responsive ads are useful for:
In order for your PPC campaign to be success, you need a good understanding of your audience. AI helps to make targeting precise using predictive analytics, lookalike audience, and intent-based targeting.
AI audience targeting ensures:
Once your PPC advert is live, AI continues to optimise its performance for maximum return on investment (ROI). It does this through budget allocation, sentiment analysis, and automated retargeting.
Performance optimisation helps to:
AI PPC is expected to continue to become more sophisticated and smarter in 2025. We are going to see conversational AI with AI-powered chatbots integrated into the PPC ads, with AI optimised bidding for voice search, along with fully-automated campaigns based on performance insights.
AI and automation are helping businesses maximise their return on investment for paid adverts with audience targeting, automated billing, responsive ads, and performance optimisation. Through AI and automation, it ensures every dollar you spend delivers results. Are you ready to take your PPC strategy to the next level? Contact Genie Crawl today for a free evaluation and quote.
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