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The Future of Semantic Search and Your Website
Gone are the days when search engines relied on exact keyword matches to provide users with results. How we search online has evolved exponentially, with semantic search leading the way.
Semantic search is more than simply matching keywords, it takes user intent into consideration, focusing on the context behind the search query. Basically, it's a search engine that can read between the lines, understanding the intent behind the search query.
Semantic search includes:
Semantic search relies on advanced technologies to provide results, these are:
Semantic search is important because it:
Let's take a quick look at the advantages of semantic search, over and above improving user experience:
It's important to remember that you will still want to focus on your traditional SEO strategy, aligning with SEO best practices. Semantic search does require a shift in focus when it comes to your content strategy. We recommend:
Up until now your SEO approach has probably been focusing on specific keywords and identifying topics your audience may be interested in. In order to optimise for semantic search, you will want to create high quality content that comprehensively covers the topics you found through keyword research, providing value to your audience.
When writing your content, ensure it reads naturally, using language your target audience would use when conducting an online search. Don't focus on adding keywords, rather focus on clarity and providing value.
Consider the entities relevant to your topic, this can be people, places, or objects. Link to authoritative sources and remember to use internal links to relevant pages on your site, creating an internal knowledge graph that search engines can understand.
How we engage with content on the internet has changed due to semantic search. Search engines today can provide valuable results, understanding the intent and context behind search queries. This shift is not about the advancements of AI and semantic search, it's about creating a user friendly and intuitive search experience. Are you ready to leverage the power of semantic search? Contact Genie Crawl today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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