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The Future of SEO: AI, Voice Search, and What to Expect
Search engine optimisation (SEO) is constantly evolving with the future shaped by voice search, artificial intelligence (AI), and user-first experiences. How users search, along with how Google and other search engines present results are expected to continue evolving, making it necessary for business owners to understand the challenges, facing them head on.
AI has already made some significant waves over the last few years with Google's Search Generative Experience, ChatGPT, and many others. This technology is only expected to advance as we look towards the future.
In terms of SEO, it means:
Remember, search engines and users still love human-written, personable, and creative content that is engaging. AI is excellent when it comes to content ideas, but still rely on resources to create engaging, high quality, and human-written content that appeals to your audience and search engines.
Voice search queries are a growing trend, as mobile voice search, in-car voice assistants, and smart speakers become common. As a result, voice-driven SEO has become an essential part of any successful SEO strategy for the future.
What to expect in voice search moving forward?
In terms of SEO, it means:
Remember, optimise your content for question-based keywords, such as “what is,” or “how to.” Ensure your content answers the question concisely, clearly, and accurately within the first few sentences.
As we look towards the future, search engines continue to understand the intent behind a users query. It's not just about the question they type into the search engine, search engines now understand the reasoning behind the query.
In terms of SEO, this means:
Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) will be a major deciding factor as we move into the future of SEO. Search engines need to have an effective way to eliminate low-quality AI-generated content that is already flooding the internet. It requires experts with credentials in order to ensure your content ranks highly.
In terms of SEO, it means:
Visual search is growing much faster than you may realise. Google Lens, TikTok, and Pinterest Lens are seeing more people searching by image, video, and a mix of formats, saving them time typing or speaking their query.
In terms of SEO, it means:
The future of SEO is about providing the best answer, in the best format, to the right audience. AI and voice search will continue to change how users find information online, but the core focus remains, providing valuable information that resonates with your audience. Do you need help future-proofing your SEO strategy? Contact Genie Crawl today for a free evaluation and quote.
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