The Impact of Content Refreshing on SEO Ranking

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The Impact of Content Refreshing on SEO Rankings

Content refreshing is the updating and optimising of your existing website content. It can be a single page or a number of related pages. Refreshing your content can include removing outdated information, adding new content, improving the readability of existing content, to updating your meta data. 

What Does Content Refreshing Include?

There are a number of components involved in content refreshing for SEO, including:

  • Updating content, images, and media elements
  • Optimising for new keywords that align with your users intent
  • Repairing broken links
  • Ensuring SEO elements are in place including title tags, meta descriptions, and alt text
  • Adding internal inks
  • Adding back links
The Impact of Content Refreshing on SEO Ranking
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The Impact of Content Refreshing on SEO Rankings

There are some important reasons why content refreshing should be part of your SEO practices. They can:

Improve Search Rankings and Organic Traffic

Content refreshing can have a positive impact on your rankings and organic search traffic. Google and other search engines prioritise relevant content that is current and updated. When you update your content, you improve your position in search engine results pages (SERPs), helping to boost visibility and traffic.

Boost User Experience

If you have read our previous blogs, then you know how important user experience (UX) is to your SEO campaign. When you refresh your content, you improve user experience, by improving the relevance and readability of your content.

With improved content, you are able to keep your users engaged, reducing bounce rates, major factors when it comes to your SEO rankings. 

Align with User Intent

With content refreshing, you align your content to current user intent, ensuring it resonates with your target audience. This is a process that requires keyword research and optimisation, focusing on the keywords that your users are currently searching for. 

Content Marketing and Digital Marketing Strategies

Content refreshing is important to any successful content marketing strategy, helping to ensure you maintain quality and relevance, attracting and engaging your audience. It supports your digital marketing efforts by keeping your content current, shareable, and valuable.

How Does Content Refreshing Work?

Content refreshing is a three part process that includes:

  1. Identifying old and outdated content that needs to be revisited
  2. Audit the contents performance to identify what needs improvement
  3. Refreshing the content based on the audit results

Conclusion

Content refreshing helps you future-proof your website content, ensuring you focus on high quality, evergreen, and relevant content that resonates with your audience. This approach ensures your content doesn't only remain relevant, but has a positive impact on your SEO rankings. Get in touch with the Genie Crawl team today to find out more.

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