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The Impact of Google's AI-Powered Search: What It Means for SEO in 2025
Last month, Google rolled out a brand new AI mode experiment that was granted to only a few selected individuals. This is still in the very early stages, though it has created a hub of excitement on how it will impact search and SEO in the future.
This is the latest experiment by Google that has been designed to focus on providing up to date and detailed answers for complex questions. Yes, you are already experiencing Google's AI Overviews at the top of search results that provides AI-generated summaries to your question, but AI Mode is expected to be a major jump forward, evolving how search results are presented.
When you type or speak a question into Google, AI Mode doesn't only provide a generic answer, it provides detailed insights with real time data. This only shows how Google prioritises high quality, relevance, and context specific information.
It is possible that AI Mode could replace AI Overviews, but it is still in very early development, so it's impact on SEO is still unknown.
These days people are turning to alternative search platforms for their answers, including Claude and ChatGPT. This means having to shift your focus away from Google rankings, using strategies that optimises your website for numerous AI-driven platforms.
In order to prepare for the growing influence of AI powered search, you will want to consider focusing on the following best practices:
SEO is still alive and well, though Google's AI-powered search is having an impact on SEO. Follow the above tips to ensure your business remains visible to your target audience. As Google's AI-search continues to evolve and become more sophisticated, you will want to remain flexible in this evolving landscape. Complete our online contact form now to secure a free evaluation and quote for your customised SEO strategy today.
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