The Impact of Google Shopping on SEO for Retailers

Understanding Google Shopping SEO

SEO is search engine optimisation, techniques used to boost visibility in search engine results. SEO for ecommerce is a digital marketing strategy that involves optimising your store to improve ranking and drive organic traffic. Digital retails that have optimised and well-designed stores, brimming with high quality content, rank better than those that do not put effort into SEO. 

Forty two percent of ecommerce traffic comes from Google search results, which is why SEO is so beneficial for ecommerce website owners. 

Understanding Google Shopping

Google Shopping is the “Shopping” tab that is shown when carrying out a Google search. Google Shopping enables consumers to research, compare, and purchase products from a selection of online stores. This is a comparison shopping engine that features a carousel of products from brands in response to a specific search query.

Ecommerce store owners are given the ability to display their best products with price and features, making it an excellent way to attract qualified leads with buying intent.

Google Shopping – How Does it Work?

Google Shopping works similar to Google Search, except designed for products. How Google ranks products is similar to ranking websites, with some differences. 

Google Shopping uses product data sheets, referred to as “feeds.” Feeds are submitted by ecommerce store owners. When an online consumer enters a search term into Google Shopping, the algorithm processes the data to match the request.

Main Components of Google Shopping

Google Shopping offers excellent benefits for ecommerce stores, when carried out correctly. This involves numerous techniques to ensure your ecommerce store is optimised for Google Shopping:

Product Feed Optimisation

In order to boost visibility in Google Shopping, you will want to create an accurate product feed. This involves analysing your own feed, along with competitor research. The more details and current your feed is, the more likely your ranking will improve, making you visible to your target audience.

Optimised Product Titles

Naming your products is an essential step to your shopping campaign. This helps Google identify how to rank your web pages based on the users search intent. When you optimise your product titles, you can grab the attention of potential customers, encouraging them to click through to your site. 

Product Descriptions

Product descriptions are essential in providing your consumers with the relevant information they need on the product they are searching for, helping them make an informed purchasing decision. Write strong and compelling descriptions to convert more visitors into paying customers.

Group Products

Product grouping is a classification system used by Google Merchant Centre, categorising listed products for Google Shopping. This helps Google identify and classify the products you sell. Choose a product category that best describes your product, enabling Google to categorise it accurately.

Product Types

Another very important step to successful Google Shopping for retailers is to select the correct product type. Product types can be part of the structure data you provide in your listings when adding them to Google Shopping, making it easier for the algorithm to crawl and index your products accurately. 

High Quality Images

Ensure you add high quality product images to your pages, providing a visual element that improves engagement. Good user experience means ensuring your images are sized correctly, ensuring they don't slow down your page loading times, boosting user experience and satisfaction.

Conclusion

Optimising for Google Shopping can be a challenging task. It is effective and a sustainable way to drive organic and qualified traffic to your ecommerce store, making it an essential strategy for retailers in today's competitive digital landscape.  Get in touch with Genie Crawl today for help optimising your ecommerce store for Google Shopping without delay.