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The Impact of Localised Landing Pages on UK Search Rankings
Digital marketing has transformed in the past few years with Google regularly adding new updates and algorithms, focusing on authentic content that offers value to users. For local businesses, this means there is a large focus on local search engine optimisation (SEO).
Ninety percent of online experiences start with search engines, while forty six percent are searches in specific geographic locations. These users are looking for answers to their questions, discovering new products and services that help fix their problems. This means you have the opportunity to provide answers and improve your ranking, boosting user engagement.
If you have a brick and mortar store in a specific geographic location, then localised landing pages are essential to your local SEO strategy. In order to benefit from these pages, you need to understand what they are and how they work.
Visitors to your website are looking at the products and services you provide with Google using their location to provide them with the most relevant results. This is where localised landing pages shine.
Localised landing pages are specific pages on your website that targets a specific keyword and location that you want to rank for. A good example is that Genie Crawl is a SEO agency in London, therefore you could create a landing page for London SEO agency, along with Mayfair SEO agency, Kensington SEO agency, and more. The aim is to capture visitors that are searching for your products and services in their local area. Localised landing pages tell users that your services are offered in specific locations, helping you improve visibility in local results.
Localised landing pages are not main landing pages that are geared towards a specific product or service. Thee are separate and should never include duplicate content. They should refer to the local area, informing the area about what is available in their location, using local knowledge to show your ability to serve that area.
Localised landing pages is an important part of your SEO strategy, as search engines continue to provide users with relevant information close to home. Search engines focus on providing its users with the most relevant and credible information, and localised landing pages are valuable in meeting this criteria, helping you connect with your local community, boosting your online presence.
When search results are aligned with what the user is searching for, the users is more likely to click through to your website. Localised landing pages with local content helps match your content to user queries, encouraging them to click on the link and be directed to your site. When your click-through-rate increases, so does your ranking in search results, as Google, along with the other search engines, see this as good user engagement, rewarding you for providing valuable content.
Tailoring your content for your local community is essential to achieve success with your Local SEO strategy. Localised landing pages provide you with the opportunity to fine-tune your message, speaking to your local audience, addressing their needs or preferences within a specific geographical area.
In order for your localised landing page to be successful, there are a few things to take into consideration:
Localised landing pages need to provide value to your readers, boosting your local SEO efforts.
Localised landing pages are beneficial to any local businesses rankings in UK search results. By adding localised landing page, you resonate with your audience, driving them to your website or physical store. Get in touch with Genie Crawl today if you need help with your local SEO strategy or with the creation of localised landing pages today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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