The Impact of Mobile-First Indexing on Your SEO Strategy

Traditionally, your desktop website version was indexed and ranking, but with the rise in mobile usage, search engines have shifted to crawling, indexing, and ranking the mobile version of your website. As a result, it's essential to incorporate mobile-first indexing strategies to your SEO campaign, as they directly impact your website visibility and ranking. 

Tips to Creating a Mobile-Friendly Website

Creating a mobile-friendly website is essential to keep visitors on your website and boost conversions. There are numerous practices you can follow to ensure your mobile-friendly website is effective:

Responsive Layout

Responsive website design means you create the layout of your site that can adapt to different screen sizes and orientations. Users can interact with your website from any device and have a positive user experience (UX). Navigation is easier, while text becomes readable on even the smallest screen. 

Improved Website Speed

Web speed is essential to keeping your visitors on your website. If your pages don't load within a few short seconds, they will abandon your site. Google recommends websites should load within three seconds, though at Genie Crawl, we aim for two seconds or less. With a high abandon rate, your bounce rate increases, which can negatively impact your ranking in search engine results pages (SERPs).

Compress Images

Compressing your images can also be linked to your website speed. When you compress images you speed up your site, reducing the amount of data that needs to be loaded, while maintaining the high quality of the images.

Get Rid of Pop-Ups

Pop ups on any device are frustrating, but they are a serious negative on mobile devices, as they obscure important information, causing frustration for your website visitor, which could result in a higher bounce rate. 

Button Sizes and Placements

The navigational features of your website need to be changed for mobile. Button sizes should be smaller and clickable for users. They should be placed where they can be seen without covering important information. 

Select a Readable Font

Due to the fact that a mobile screen is considerably smaller than a desktop screen, the text also appears smaller. This means having to pay close attention to the font size, ensuring that it is large enough to read on a mobile device without having to zoom in. If your text is too small, your visitor may not be able to engage with the content or read the information they were looking for.

Conclusion

Mobile-first indexing should not be seen as a frustration. In fact, it is a great opportunity to create a mobile friendly website that resonates with your audience. Do you need help making your website mobile-friendly to align with Google's Mobile-First Indexing? Contact the Genie Crawl team now to find out more.