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The Impact of Mobile Optimisation on PPC Performance
Optimising your Pay-Per-Click (PPC) campaign for mobile users is important in today's digital world, where more users are connecting to the internet using their mobile devices. The evolving technology of smart devices, has changed how consumers interact with brands and obtain information.
These days we rely on mobile devices more than ever before. They are your phone, camera, calendar, internet, and everything you need on one small and portable device. More than sixty percent of all online traffic comes from mobile devices. As a result, businesses need to incorporate mobile optimisation into their PPC campaigns to achieve the desired results.
Mobile SEO means ensuring your landing pages, adverts, and web pages are responsive. A responsive design enables it to adjust based on the device being used. It improves user experience, as it easily and seamlessly adapts to different screen sizes and operating systems, ensuring functionality across various devices. It improves customer satisfaction, and positively impacts your PPC advert quality score.
Creating advert formats for mobile is important to grab your audiences attention. Using mobile-specific advert extensions increases user engagement. You can improve the customers journey, making it engaging, while matching your advert to your audiences layout.
The most common time a mobile user will search for specific products and services is on the go. They can walk into a shop, see something they like, get to their car and search for it online to find information, the best deals, and suppliers. This means you need to ensure your pages load quickly and instantly. You need to ensure your landing pages are optimised for speed, taking no more than three seconds to load.
Mobile devices enable excellent location-targeting opportunities. You can present timely and relevant adverts if you customise your campaign based on your audiences location. This is effective if you have a physical store, as it helps to boost website and foot traffic, increasing awareness within your local community.
Customers preferences can change at a rapid rate. Mobile optimisation enables you to adjust to these changes. Stay updated with industry developments, evaluate your mobile success, and if needed, adjust your PPC approach. Being flexible in your PPC campaign ensures you remain competitive where consumer behaviour is constantly changing.
Optimising your PPC campaigns for mobile is a strategic move to ensure you reach your mobile audience. If you need assistance with your PPC campaign, get in touch with Genie Crawl today for a customised strategy that resonates with your audience.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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