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The Impact of Online Reviews on Business Reputation
Your online presence isn't only about what you publish to the internet, it's also what others say about you on the internet. Reviews have proven to be influencers of your online reputation, making up ten percent of how Google displays results. Eighty seven percent of consumers rely on online reviews when learning about local businesses.
With your customers writing the reviews about your business, you need to understand how they impact your reputation online/
Reviews play an important role in customer trust, along with which business they want to support. Reviews have grown over the years with eighty seven percent of consumers relying on online reviews when learning about a local business. Many of your prospective customers will decide whether to deal with your business or not based on the reviews they read. Seventy nine percent of consumers trust online reviews as much as they do personal recommendations.
Thirty eight percent of consumers will never leave a review, which means the balance of consumers will. The majority will write a review based on a good experience. This isn't all good news, as seven percent of consumers write negative reviews.
Reviews speak about your business and customer experience, influencing existing and future customers. Ninety four percent of consumers advised that they will use a business with positive reviews. Positive reviews have a major impact on your online reputation, but so do negative reviews. Ninety two percent of consumers are not likely to visit a business with negative reviews. This number is intimidating, but the good news is that you can turn negative reviews into positive experiences.
When a consumer reads reviews about your business, they focus on certain criteria including star rating, how recent the review is, legitimacy, sentiment, and the quantity of reviews. If you have hundreds of positive reviews and a handful of negative reviews, it won't have a big impact on your reputation.
When consumers leave reviews, they usually add the number of stars they believe your business deserves with one being a low score and five stars, being the best score you can achieve. Of course, you want a full five star review, but forty eight percent of consumers have said they will still consider using a business that has less than four stars, this drops to only nineteen percent if your business has a three star rating or less.
If you are not encouraging your customers to leave reviews for your business online, then you could be losing out, as quantity does matter. On average, a consumer will read up to ten reviews before they make a decision on whether to use the business or not. Some users may read more, while others may read less. It is recommended you have at least forty current reviews.
If you have lots of reviews, but they are not current, they may not be doing anything for your reputation. You want your reviews to be up to date, as seventy three percent of consumers only pay attention to reviews written in the past month. Fifty percent of online users only consider reviews placed in the past two weeks.
Online reviews have a sizeable impact on your business reputation on the internet. While you don't want negative reviews, you can turn negative into positive, showing potential customers you care about your customers and you are looking for ways to improve. Get in touch with Genie Crawl today if you need help with online reviews or your online reputation.
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