We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
The Impact of Server Location on International SEO
If you own an international website that has a .com domain name, such as geniecrawl.com, then server location becomes more important. These days, the physical location of your server has influence over your SEO performance.
Your server location plays a role in page loading times, user experience, and local rankings.
Server location is the physical location of your website server. This is where your website files are stored and processed. When a user visits your site, a request is sent to the server to load the desired page. The closer the server is to your user, the faster the site loads.
It is always important to bear in mind that Google, along with other searches, uses page loading times as part of their ranking factors. This means that a slow loading site will negatively impact your SEO efforts. While server location on rankings is unknown, we have found it plays an indirect role on your ranking thanks to page speed and improved user experience (UX).
When your website loads quickly, you improve user experience (UX). Improved user experience helps to reduce bounce rates, improve engagement, and in turn, improve SEO. When you have international visitors on your site, your server location can cause unwelcome delays. Remember a one second delay in loading can increase site abandonment and bounce rates.
At the same time, Google, along with other search engines use signals to determine which country a website is relevant. This means your server location plays a role in local results. When your server is in a specific country, it builds trust with the search engine in that area.
You can consider using a content delivery network (CDN) to make the server location less relevant. CDNs ensure your website is stored on numerous servers throughout the world. This means when a visitor from the US visits your websites, they access a New York server, or an Australian visitor may access your website through a Sydney based server.
Content Delivery Networks, such as Cloudfare, can improve your website loading times for your international visitors. We recommend our international clients consider using a CDN to improve page loading times for countries around the world, without having to move your physical server.
Remember to use hreflang tags if your website servers numerous regions or languages. These tell Google which version of your content is appropriate for your target audience
It's also important to regularly monitor your website performance in different countries. You can use Google Search Console or PageSpeed Insight to determine how your website is performing.
While the impact of server location for international SEO has been diminished through Content Delivery Networks and hreflang tags, it remains important to your technical SEO efforts. For us at Genie Crawl, it is important that we provide our website visitors with a fast and efficient website, that remains relevant to our international visitors. Do you need help managing your international SEO strategy? Contact Genie Crawl today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
