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The Impact of Site Speed on Your Google Rankings
Did you know the faster your website speed, the more people will engage with your website and buy your products or services? Boosting your page speed is important to boost your ranking in search engine results pages (SERPs). It helps to boost visibility and generate more leads.
When you visit a website for the first time, it may take a few seconds to load the content, videos, images, and other content. The site speed is how long it takes for the content to load on your device. Site speed and page speed are often referred to as the same thing.
According to Google, site speed should be no more than three seconds. In today's fast-paced digital world, users expect instant access to websites. An extra second loading time, could result in the visitor abandoning your site for a competitor, increasing your bounce rate, which negatively impacts your Google ranking.
How do you evaluate your site speed? You can use Google PageSpeed Insights to identify your site speed, determining if it is in an acceptable range, along with problems that could be contributing to the delay in loading.
Page speed is a Google ranking factor that is impacted by a number of elements. Key elements that can negatively impact site speed includes:
Site speed has been a Google on-page ranking factor for the past fifteen years. In 2010, Google announced that site speed will be a ranking factor in search engine results pages (SERPs). The aim is to improve user experience (UX).
Research has revealed that slow loading pages can result can increase stress levels. Google favours website that have fast loading web pages that improve user experience across all devices, including mobile.
If your visitors are leaving your web pages before they load, they will not know what you offer, they are less likely to become customers, and it increases your bounce rate, a negative factor for Google.
When your site loads quickly, it reduces the risk of visitors abandoning your site, increasing engagement. Remember a slow loading site will increase your bounce rate, while a fast loading site can increase dwell time, encouraging engagement. The three time limits you need to now includes:
Google values site speed as a ranking factor, so if you want to boost your ranking in SERPs, you need to focus on page speed and site speed.
If you want your website to stand out in Google rankings, then you cannot underestimate the power of site speed, a ranking factor for Google and other search engines. Is your website slow? Are you experiencing high bounce rates and a reduced ranking in SERPs? Get in touch with the Genie Crawl team today and speed up your site and boost your ranking.
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