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The Impact of Social Signals on SEO Performance
Social signals are a websites collective likes, shares, and social media visibility, as seen by search engines. These activities contribute to your organic ranking in search engine results pages (SERPs). They are seen as a form of citation, similar to backlinks from a high quality domain.
Social media has grown in popularity, 5.2 billion people, or 63% of the global population use social media. It has become more than a messaging channel. In today's evolving digital landscape, it can directly impact your websites SEO success.
Search engines aim to provide users with the most relevant and high quality content. Search engines identify quality in large by how often a URL is seen through the internet. As more communication moves to social media, Google and the other top search engines, have integrated social signals and a ranking factor.
Google has partnered with Twitter, adding Tweets to search results, showing the growing significance of social media in search engine rankings. Relevant social signals include the number of tweets and retweets, Facebook shares, mentions, and Google +1s.
When you have high social signals it shows your domain as an authority. When you have a large volume of users liking and sharing your pages, it shows your page is relevant, informative, and engaging.
So much sharing takes place these days on the major social media platforms, that social signals have become very important to SEO, including time on page, content quality, and linking. Businesses that want to improve their ranking in search engine result pages (SERPs), will need an effective and comprehensive social media strategy, along with a bespoke SEO strategy. These strategies should be designed to improve social media engagement, improving your ranking in SERPs.
Social signals have become an important metric in the SEO field. With the growth of social media platforms, they now contribute to your ranking in SERPs. If you want to improve brand visibility online, increase website traffic and achieve your SEO goals, you will want to also focus on your social signals. Do you need help with your social media strategy or SEO strategy? Give the Genie Crawl team a call today and let us provide you with a bespoke strategy that drives results.
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