The Importance of Backlinks in SEO Success

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The Importance of Backlinks in SEO Success

The power of backlinks should never be ignored when it comes to SEO success. In order to stand out in a crowded digital marketplace, you need to find new ways to encourage customers to your website. Chances are you have heard of search engine optimisation (SEO) and how it can improve the quality of traffic directed to your website, while boosting your ranking in search engine results pages (SERPs). 

Backlinks are one of the most important elements of an effective SEO strategy. They show search engines that your website is authoritative and relevant. This is only the case when you have high authority domains linking to your site. When you have an effective link building strategy in place, you can improve your SEO success. 

What are Backlinks?

Backlinks are links that come from another website, directing traffic to your site. They are hyper links added into articles and content. High quality backlinks from high domain authority websites can help to boost your ranking in search results, boosting your online visibility and helping drive quality traffic to your website.

The Importance of Backlinks in SEO Success
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Backlinks is a small aspect of SEO. They take place off your website, therefore they fall under off-page SEO. High quality backlinks are votes of confidence from another website, encouraging visitors to view your content to learn more about the subject.

The Importance of Backlinks

If you want to improve your online visibility and rank well in search results, you need to stand out from your competitors. When you have acquired high quality backlinks, your ranking will improve, based on the quality and quantity of the backlinks you have. These votes of confidence from other websites shows search engines you are an authority in your niche and your content is relevant, while it shows users you are credible and trustworthy.

With high quality backlinks your website is easier to find online, boosting your online visibility. Search engines find content to crawl by viewing pages they have crawled in the past, often revisiting popular pages. When you have backlinks, it helps search engines discover your content quickly and easily.

Backlinks help you secure more website visitors. These are people that read a popular website that had a link to your site for more information. They click on the link to find out more on the subject and arrive on your relevant page.

Finally, backlinks also help to boost brand awareness. Brand awareness improves recognition, helping attract new customers. When you acquire backlinks from authoritative websites, you increase your brand awareness, helping you reach a wider audience.

Backlinking requires an effective strategy, taking time and dedication, to ensure it helps you achieve SEO success.

What Are Good Backlinks?

When you know what good backlinks are you are able to develop an effective backlink strategy. Good backlinks are relevant and authoritative, driving referral traffic to your website. Relevance is key. Your backlinks should come from websites that are relevant to your business, and content. 

Authority is also important. You want your backlinks to come from high authority domains, transferring their authority to your website. In addition to this, it also depends if the backlinks is a dofollow or nofollow link. Nofollow backlinks will not influence your SEO success, while dofollow links will.  Prioritise dofollow links to ensure the best strategy and best end results.

Conclusion

While Google has stated that backlinks are not a ranking factor, they still play a vital role in your SEO success. Backlinks are votes of confidence for your business, boosting your website visitors, and helping to improve your ranking in search results. If you are looking for an effective link building strategy that will boost your SEO success, get in touch with Genie Crawl today.

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