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The Importance of Google Business Profile Optimisation in 2025
Your Google Business Profile (GBP) has become essential to local SEO, customer engagement, and credibility. With an optimised, accurate, and updated GBP, your business can appear in Google Search and Google Maps, boosting your online visibility, boosting trust, and helping you gain a competitive edge.
For many users, their search journey starts, and now ends, on Google GBP offers users what they need, providing fast and relevant information about your business. An optimised profile helps you connect with your local audience.
Google Business Profile is a free business listing tool offered by search engine giant, Google. It offers businesses an opportunity to showcase their name, location, and contact information in search results. Think of it as your digital business card, helping your business appear prominently in Google Search and Google Map results.
Google Business Profile is brimming with excellent features, helping you reach your target audience and drive them to your website or physical address, this includes:
Creating your Google Business Profile is essential to your long-term success. Genie Crawl have put the basic steps in place that you can implement today:
Having an optimised Google Business Profile in 2025 is not negotiable, it's essential. It helps to drive qualified traffic, improving trust and credibility, while helping you improve engagement, click through rates, and sustainable growth. Contact Genie Crawl today if you need help optimising your Google Business Profile for 2025 success.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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