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The Importance of Internal Linking for SEO and Navigation
Internal linking are hyperlinks that point to pages on the same website. They differ from external or backlinks, which are links that come from other websites and point to your website.
Internal links are important to your SEO success. These links help search engines crawl, index, and understand the pages on your website. They also help users navigate your website, finding the content that they are looking for.
When used strategically, they send page authority to your important pages. This means having a internal linking strategy in place to ensure that you pass the value of high quality links from one page to another.
It's essential that you ensure you follow internal linking best practices to ensure SEO and navigation success.
Anchor text is the word or phrase you have chosen to place the hyperlink over. This provides users and search engines with information on where the link will take them. It is recommended using descriptive text along with incorporating your chosen keywords.
When you link from one web page to another web page, you send authority from the linking page. When you link to important pages, it helps search engines rank your pages accurately. While internal links are not as powerful as backlinks, they do help in ensuring search engines are able to crawl and index all your chosen website pages.
Now while linking to your important pages is essential, you will also want to link from them. When you link from pages where you rank the best, you pass authority to the linked page, while ensuring it becomes discoverable for search engines and users.
Anchor text is valuable for SEO and navigation, but at the same time, if done incorrectly it can do more harm than good. One of the common mistakes is duplicating anchor text for different pages. Avoid using the same anchor text on different pages, as this only confused the search engine bots.
Several tests have identified that internal linking placement plays a vital role in visibility and navigation. When adding internal links consider adding them as close to the top of your web page as possible, reducing bounce rates and improving SEO.
In order to pass authority throughout your site using internal links, you will need to ensure they are “dofollow” links. While this may seem pretty obvious, it's not uncommon for web masters and business owners to accidentally select “nofollow” with their internal links. Some plugins also automatically add “nofollow” tags to links.
You should audit your internal linking structure on a regular basis, identifying and fixing issues as and when they arise. Google Search Console offers an excellent feature, where you can check your internal links.
Chances are you know the importance of external links to your website, but you haven't paid close attention to your internal linking strategy. Internal links help to improve the authority of your web pages by sharing a link from one relevant page to the next, improving user engagement and dwell time, reducing bounce rates, improving navigation and SEO efforts. Get in touch with Genie Crawl today if you need help with your internal linking strategy.
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