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The Importance of Keeping Content Fresh for SEO
We all love freshness from freshly laundered clothing to fresh flowers, but what about your content? Yes we love fresh content as well. In fact fresh content is essential to any effective digital marketing strategy.
Fresh content for SEO is newly created or updated content that is relevant, provides value, and is timely. This can include articles, news updates, product descriptions, blog posts, and refreshing old content. The freshness is determined by the creation date and when you regularly update the relevance to current trends, you meet your audiences queries.
Fresh content does not necessarily mean new posts. In fact, you can update your existing content with new information, improving your SEO practices, and adding multimedia. You can revise a blog post with updated statistics or insights, giving it a fresh appeal to search engines and your audience.
Google loves fresh content. The algorithms were designs to provide relevant and useful matches for users. Content freshness is an important factor, but not necessarily the only one. Some search queries, Google will prioritise freshness, this can include current events or trending topics, technology updates, annual events, or health advice.
Google introduced its Freshness algorithm in 2011, showing how important fresh content is when it comes to search queries for the latest information, boosting user experience. Not all content needs to be regularly updated. Evergreen content remains relevant over a period of time, performing well and providing comprehensive information. You need to balance new content and updating existing content to ensure you remain relevant.
Fresh content improves your SEO efforts. It is necessary these days. You need fresh content to align with search engine algorithms and user search patterns. Content freshness is important for SEO, here is why:
Search engines use web crawlers to discover new content and index it for results. When you regularly publish new content, it signals the crawlers your site is active and updated frequently, increasing the indexing of your website, improving your chances of your content appearing in search results regularly and quickly.
Fresh content provides opportunities to target new keywords and phrases. When you research and incorporate keywords into your content, you expand your reach, attracting a wider audience. This is beneficial for long-tail keywords, which tend to be less competitive, with higher conversion rates.
Fresh content can attract new visitors to your website, while ensuring existing visitors come back. With regular updates and new posts, you provide your audience with a reason to visit your website, improving engagement, including dwell time, pages per session, and reducing bounce rates, all of which impact your SEO efforts in a positive light.
By publishing high quality and fresh content on your website, you establish yourself as an authority in your industry. Over time, this builds trust with your audience, while signalling algorithms that your website is a reliable and valuable source of information.
Fresh content is essential in improving your SEO performance and driving organic traffic to your website. When you understand what fresh content is about and how it impacts your SEO, you can develop a content strategy that works. With regular updates, strategic planning, and high quality content, you can improve your ranking in SERPs, reach your audience, and drive them to your website.
Keeping your content fresh may seem a daunting process, but at Genie Crawl, we are here to make it easy for you. We know what fresh content is all about and we can put an effective strategy in place to help you achieve your SEO goals. Call us today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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