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The Importance of Keyword Research in PPC Campaigns
Keywords are imperative to directing customers to your advert landing page and website, when used in Pay-Per-Click (PPC) campaigns. The online competition is fierce with millions of businesses all competing against eachother to reach their targeted audience, making it difficult to rank well for single phrase keywords.
Pay-Per-Click (PPC) advertising is a valuable digital marketing tool that enables businesses to improve their ranking in search results using cost-effective advertising. The focus is using specific keywords in the bid. Keywords are essential to PPC campaigns, determining the success f your campaign.
Keywords are words or phrases used by your potential customers when they search for products, services, or information online. The keywords the customer uses allows the search engine crawlers to scan the internet for websites that contain the targeted keywords, ensuring the customer is shown the most relevant, effective, and valuable pages.
There are two techniques you can use to select the best keywords for your PPC campaign, boosting qualified traffic to your landing pages:
Keywords are valuable in attracting qualified traffic to your website. It is also possible that the keywords you choose attract the wrong visitors who are not interested in what you have to offer. These viewers will leave your site quickly, boosting your bounce rate and reducing your conversions. You will also still need to pay for the click, even though the visitor wasn't qualified.
Negative keywords can be used to exclude adverts from appearing on websites with similar content to yours. They help to filter out irrelevant search queries, ensuring every visitor that comes from your campaign is qualified and ready to convert.
Negative keywords can help you save money on your PPC campaign.
As you can see keywords are a valuable part of any successful pay-per-click (PPC) campaign. With thorough keyword research and analysis, Genie Crawl, can have you enjoying the benefits of PPC advertising in the shortest space of time. Get started today by completing our online contact form.
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