The Importance of NAP Consistency for Local SEO Success

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The Importance of NAP Consistency for Local SEO Success

More search engine users are looking for products and services in their nearby location. Businesses of all sizes should be focusing on appearing in local search results. More than eighty percent of consumers search for local businesses weekly, according to the Consumer Behaviour Index Report. 

One of the most overlooked aspects of local SEO is NAP consistency, which is the key information about your business that is showed on Google Maps and local search results. Although your NAP information is simple, many businesses struggle with NAP consistency across all platforms. 

What is NAP?

In the SEO world, NAP stands for Name, Address, and Phone Number, which is the basic data bout your business that is displayed in online directories. It is the information users receive about your information and how they contact you. As a result, you need to ensure your NAP information is accurate to ensure the best local SEO results.

The Importance of NAP Consistency for Local SEO Success
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Google, and other search engines, use your NAP information to verify your location. 

Why NAP is Important for SEO

NAP is a search engine ranking factor when it comes to local SEO, which is why you need to ensure you keep it consistent across all platforms from business listings to social media and your website. 

If you have multiple branches, you need to ensure the information is accurate for each brand. NAP consistency helps to build trust for search engines and users, helping them ensure your business is legitimate. If you have any mistakes in your NAP information, it results in a poor user experience and can drop your ranking in local search results.

How to Ensure NAP Consistency for SEO

Optimising your NAP information for SEO requires a proactive and ongoing approach, ultimately improving your ranking in local results. 

NAP and Your Google My Business Listing

Google My Business listings are essential to your SEO success. It is a way to ensure your information is verified by Google. It can take several days to receive approval and then this information is used by Google to provide accurate local results.

Once you claim your Google My Business listing, you will want to ensure your NAP information is accurate. Regularly monitor your profile to ensure you achieve visibility in local search results. NAP provides a seamless customer journey, boosts your local SEO efforts, and improves your online reputation.

Conclusion

NAP consistency is often overlooked when working on a local SEO campaign. NAP consistency is essential to your local SEO success. If you need help with your local SEO campaign or to ensure your NAP information is consistent across all platforms, get in touch with the SEO experts at Genie Crawl today.

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