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The Importance of Page Speed Optimisation in SEO
Page speed has a direct impact on your search engine optimisation (SEO) success. Page speed has never been as important as it is today. It impacts how your website ranks in search results to your conversion rates. With fast loading pages, you increases your chances of online success.
Before we take a closer look at the importance of page speed optimisation in SEO, you need to know what page speed is. Basically, it is how long it takes for your website page to load on your users computer or mobile device. Where it can get confusing, is that there are three ways to measure page speed:
Page speed is an important ranking factor, addressing how long it takes for your website to load, while impacting your ranking in search results, user experience, and conversions.
When it comes to search engine optimisation, your page and site speeds are important to search engines, determining where to rank your pages in relevant results. Google wants to provide its users with the best experience, it doesn't want to provide users with a slow loading site with high abandonment rates. Google focuses on providing relevant content from websites that are easy to use.
User experience (UX) is also a ranking factor and part of the search engines ranking algorithm. We live in a fast-paced digital world and when your website takes more than three second to load (we recommend two), your visitors may abandon your website, heading to your competitors. What this done is increase your bounce rates, negatively impacting your SEO efforts. The faster your website loads, the better the user experience. Search engines promote websites that have high speeds and reduced bounce rates.
A major benefit to speeding up your website for SEO is conversion rate optimisation (CRO). Your conversion rates get a major boost when you improve you rpage speed, as you reduce the risk of losing out on valuable potential customers. When you improve page speed, visitors are more likely to engage with your website, improving your chances of converting website visitors into loyal customers.
This is not an easy question to answer and the reason it that it is determined by the type of web page you have and how you are measuring the speed. People don't necessarily need to wait for your b page to open fully to start using it and get to the information that they need. Often you will find that time to interactive (TTI) or First bits of Content (FCP) are the main focus when measuring your page speed. As mentioned above, at Genie Crawl, we recommend your web page opens within two seconds or less to reduce bounce rates and increase dwell time.
Does page speed improve SEO? The answer is definitely yes! In fact, when you improve your page speed, you can increase your ranking in search results, improve user experience, and boost conversions. It's all about your customers experience when visiting your website. Genie Crawl offers effective, white hat, and ethical SEO services to boost your page speed. We look for things that could be slowing down your website, such as large image files or code, such as JavaScript. If you are worried your web pages are taking too long to load, give us a call and see what we can do to improve your page speed and your SEO efforts today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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